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About the Role
We are seeking a communications expert to enhance Dyson's reputation in Japan by leading agencies and cross-functional teams in adopting innovative PR approaches. The ideal candidate will possess up-to-date knowledge of social media and influencer marketing, strong relationships with key media and influencers in Japan, and the ability to craft compelling stories for Japanese audiences.
Responsibilities
- Lead earned Communications activities, from strategic planning to execution of campaigns that support commercial objectives and drive storytelling/thought leadership coverage.
- Plan and implement the Communications strategy for Dyson in Japan, focusing on maximizing exposure and impact on consumer benefits, problem-solving approach, products, people, places, and the Dyson philosophy.
- Position Dyson as an aspirational and premium brand that prioritizes technology and innovation.
- Manage budgets effectively.
- Maximize each narrative to build Dyson’s reputation and desirability as a global technology company.
- Grow share of voice and understanding of the Dyson difference.
- Drive impact in tangible ways to contribute to business growth.
- Collaborate with stakeholders to create strategic plans and execute with excellent outcomes.
- Demonstrate strong resilience and collaborative behaviors when working with cross-functional teams.
- Drive engagement with media, influencers, KOLs, and third-party experts to strengthen brand equity across all focus categories.
- Establish strong Dyson credentials in Japan through earned media.
- Proactively contact relevant media and influencers.
- Grow Dyson’s share of voice and reputation in key spaces with related earned social/influencer activities.
- Build Dyson’s brand equity by holistically working with cross-functional teams.
- Create locally relevant event experiences and narratives that communicate the Dyson difference through experiences and coverage.
- Execute high-impact product launches strategically.
- Manage holistic quarterly and yearly communications in collaboration with cross-functional teams.
Requirements
- Minimum 7 years of PR/Communications experience in a PR/Communication agency and ideally in-house.
- Expertise in Product PR and Brand PR within a fast-paced, agile, and change-driven industry.
- Digital communication and/or experience with digital media/social influencers.
- Early adopter with a high interest in new PR/Communications methods.
- Strong business acumen as a strategic thinker who delivers excellent execution.
- Fluent in English verbally and written.
- Proactive, out-of-the-box thinker, less reactive communicator.
- Entrepreneurial mindset, willing to try new ways of generating results.
- Agile, flexible, and resilient.
- Proactive problem solver who embraces change.
- Ability to see ambiguity and constant change as opportunity.
- Collaborative, yet able to assert, influence, and overcome objections.
- Ability to think strategically, be organized, hands-on, and see plans through to completion.
- Persuasive, personable, and clear communicator.
- Fast-paced, high-energy, and highly disciplined.
Skills
- PR/Communications
- Product PR
- Brand PR
- Digital communication
- Digital media
- Social influencers
- Strategic thinking
- Execution
- English fluency
- Problem-solving
- Collaboration
- Influence
- Persuasion
- Communication
Location
- Japan
Work Type
- Full-time
Experience Level
- Manager
- Senior Manager
About the Company
- Dyson is a global technology enterprise that solves problems others ignore with surprising new inventions that defy convention and work better.
- We are driven by progress and thrive on the challenge of relentless improvement.
- We’re growing fast with huge ambition – more categories, more locations, and more people.
Equal Opportunity
- Dyson is an equal opportunity employer.
- We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.