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About the Role

The Global Lead Lifecycle & Conversion Manager will manage and optimize the end-to-end lead lifecycle, from initial engagement through qualification, nurture, and conversion. This role bridges Marketing, Sales, Operations, and Technology to ensure lead management frameworks, nurture programs, and conversion processes drive measurable commercial outcomes. The objective is to establish scalable processes, improve pipeline velocity, and maximize the conversion of marketing-generated leads into sales opportunities.

Responsibilities

Own and continuously evolve the organization’s lead lifecycle framework.
Define and implement lead management processes, governance, and best practices.
Develop and maintain audience segmentation and lead scoring models.
Design and oversee nurture strategies and automated engagement journeys.
Ensure lifecycle activities remain aligned to organizational objectives and revenue targets.
Monitor lifecycle performance and identify opportunities to improve lead progression and conversion.
Design and manage progressive lead nurture programs to accelerate movement through the funnel.
Analyze lead capture, flow, funnel performance, and conversion rates to identify optimization opportunities.
Apply buyer intent insights to identify high-propensity accounts and contacts, calibrate nurture journeys, and prioritize follow-up actions with Sales.
Use customer, behavioral, and buyer intent data to improve lead qualification, prioritization, and nurture relevance.
Optimize lead routing, scoring, and qualification criteria to ensure high-quality leads are delivered to Sales.
Drive continuous testing and process improvement across lifecycle programs.
Partner with Sales and Operations teams to ensure accurate lead tracking, attribution, and reporting.
Monitor key performance indicators and provide actionable insights related to buyer intent and engagement signals to stakeholders.
Drive collaboration across Demand Generation, Digital Experience, and Operations teams to establish reporting frameworks.
Ensure lead tracking, reporting, and data enrichment activities follow agreed data governance standards, consent management requirements, and privacy obligations.
Use data and analytics to influence strategic decisions and investment priorities.
Build strong partnerships with Sales teams to streamline processes and increase pipeline velocity.
Define and maintain service level agreements (SLAs) between Marketing and Sales.
Drive alignment on lead definitions, scoring frameworks, and qualification criteria.
Facilitate regular reviews of funnel performance and pipeline progression.
Collaborate with stakeholders to ensure effective handoff, follow-up, and conversion processes.
Partner with Sales & Marketing Operations to drive lead management training, user adoption, and education.
Partner with Sales & Marketing Operations and Technology teams to optimize and mature the Oracle-based lead management technology solution.

Requirements

6–8+ years' experience in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations, or a related growth function.
Proven experience managing lead lifecycle strategies, nurture programs, and conversion optimization initiatives.
Demonstrated experience using data and analytics to improve marketing and sales performance.
Strong understanding of lead management frameworks, funnel management, and CRM processes.
Experience working closely with both marketing and sales teams in a complex organization.
Bachelor's degree in Marketing, Business Development, or a related discipline.
Experience with marketing automation and CRM platforms (Oracle CX including Eloqua and Oracle Sales Cloud).
Experience using buyer intent, behavioral engagement, or account-level signal data to inform lead scoring, nurture strategies, and pipeline velocity activities.
Hands-on experience with Oracle BI and Power BI for lead lifecycle reporting, funnel analytics, and performance dashboarding.
Knowledge of attribution modeling, lead scoring methodologies, and customer journey orchestration.
Experience implementing process improvements in a B2B environment.
Familiarity with account-based marketing and account-led pipeline management practices.

Skills

Lead Lifecycle Strategy & Management
Funnel Performance & Optimisation
Lead Tracking, Analytics & Reporting
Sales Alignment & Collaboration
Demand Generation
Lifecycle Marketing
Marketing Operations
Sales Operations
Data and Analytics
Lead Management Frameworks
Funnel Management
CRM Processes
Marketing Automation
CRM Platforms
Oracle CX
Eloqua
Oracle Sales Cloud
Buyer Intent Data
Behavioral Engagement Data
Account-Level Signal Data
Oracle BI
Power BI
Attribution Modeling
Lead Scoring Methodologies
Customer Journey Orchestration
B2B Environment
Account-Based Marketing
Account-Led Pipeline Management

Experience Level

6-8+ years

Education Level

Bachelor's degree in Marketing, Business Development or a related discipline

About the Company

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.
We are more than 34,000 people, in over 30 countries, dedicated to improving quality of life.
With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.
We can only achieve our goals when everyone is empowered to be their best.
We believe everyone's contribution matters.
It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.
You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet.
Make your mark, on your career, your colleagues, your clients, your life and the world around you.
Together, we can create a lasting legacy.
Join Arcadis. Create a Legacy.

Equal Opportunity

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions.
Our ambition is to be an employer of choice and provide a great place to work for all our people.