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About the Role

Genesys helps organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. This role involves building, supporting, and operating technology used by over 8,000 organizations in more than 100 countries, moving AI from possibility to production in real-world enterprise environments.

Responsibilities

Own end-to-end execution of digital campaigns across ANZ and India, including LinkedIn paid campaigns, social media activation, display advertising, and content syndication programs.
Conduct weekly performance reviews and optimize campaigns based on CPL, conversion rates, and pipeline contribution.
Support campaign setup for events, webinars, and regional initiatives.
Manage monthly customer and prospect newsletters, ensuring localization for APAC audiences.
Design and localize lead nurture campaigns to deliver content that guides prospects through the funnel.
Partner with regional stakeholders to ensure relevance of messaging and segmentation.
Maintain and update regional website content, including publishing blogs and landing pages.
Apply localized links, content, and CTAs for demand generation.
Ensure website supports SEO, conversion optimization, and campaign alignment.
Oversee paid search in partnership with agencies, monitoring weekly performance and identifying anomalies.
Lead monthly performance reviews with agency partners.
Collaborate with agencies to improve campaign structure, targeting, and ROI.
Manage always-on 6sense display campaigns across ANZ and India.
Optimize creative, audience segments, and spend allocation for display campaigns.
Refresh ad creatives and messaging periodically to maintain performance.
Own execution and performance tracking of content syndication vendors.
Ensure content syndication campaigns are fully activated across regions (ANZ, India).
Identify and resolve budget underutilization and delivery gaps for content syndication.
Align with sales and marketing ops to ensure proper campaign tracking for content syndication.
Manage regional digital marketing budgets, including monthly accruals and spend tracking.
Manage quarterly budget adjustments and forecasting.
Ensure accurate invoice processing and vendor management.
Provide regular reporting on campaign performance, budget utilization, and pipeline contribution and influence.

Requirements

5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech).
Proven ability to manage regional campaigns across multiple markets.
Strong commercial mindset with ability to connect marketing activity to pipeline outcomes.
High attention to detail with strong operational execution skills.
Must be legally permitted to work in Australia.

Skills

Paid media (LinkedIn, Google, programmatic)
Email marketing and automation
Content syndication and demand generation
Account engagement strategies
CRMs (eg. Salesforce)
CMS (eg. Wordpress)
Analytics platforms (eg. Tableau)
GA4
Advertising platforms: Google ads, Meta, LinkedIn & 6Sense
SEMRush
Design tools
6Sense ABM

Location

Melbourne
Sydney
Brisbane

Work Type

Hybrid

Experience Level

5-8+ years

Benefits

Paid volunteer time
August Free Fridays
Well-being resources
Regionally tailored programs for employees and their families
Mentorship
Learning programs
Leadership development
Education support

About the Company

Genesys helps organizations create better customer experiences through AI-powered experience orchestration.
Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences.
Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control.
As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.
AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide.
150+ new AI features were released in the last fiscal year.
A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Equal Opportunity

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.