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About the Role

Serve as the company’s digital lead and center of excellence for digital communications in Japan. Develop and drive the company’s digital strategy, content strategy, and channel strategy to strengthen corporate reputation, support business priorities, and enhance stakeholder engagement. Translate complex scientific, medical, policy, and corporate topics into compelling and accessible content. Lead content development, social media, digital channels, social listening, digital governance, and agency management, ensuring alignment with business objectives, corporate standards, and measurable performance outcomes. The role is accountable for digital communications performance in Japan, ensuring measurable business impact, supporting corporate reputation, meeting compliance requirements, and aligning with business priorities.

Responsibilities

Develop, own, and continuously evolve the company’s digital strategy, channel strategy, content strategy, and annual digital roadmap aligned with business priorities and Corporate Affairs objectives.
Ensure digital priorities are translated into clear plans, timelines, and deliverables and are executed effectively across the organization.
Lead integrated content planning and execution across digital channels, including websites, social media, articles, videos, infographics, and other multimedia content.
Act as a trusted advisor to stakeholders to identify opportunities to strengthen digital engagement, reputation, disease awareness, and stakeholder communications.
Advise leadership and key stakeholders on digital trends, audience behavior, content investment, and emerging communication opportunities.
Define KPIs, performance metrics, and reporting frameworks to measure effectiveness and business impact.
Ensure effective implementation of agreed strategies across all relevant digital touchpoints.
Own the development and storytelling of digital content across corporate, disease awareness, innovation, executive communications, and other priority topics.
Write high-quality, audience-centric content that effectively translates complex scientific, medical, policy, and corporate topics into compelling and engaging communications.
Personally develop high-quality content, including copy, messaging, social media posts, articles, executive communications, and creative concepts.
Adapt and localize global content while developing locally relevant content and engagement programs for Japan.
Develop original disease awareness content and integrated communication campaigns.
Serve as the final communications lead for digital content quality, ensuring content is strategically aligned, audience-centric, compelling, compliant, and fit for purpose before publication.
Lead cross-functional content development and review processes to ensure scientific accuracy, compliance, message consistency, and alignment with corporate priorities.
Ensure consistent messaging, tone of voice, and adherence to corporate branding standards across all digital communications.
Own and optimize company digital channels, including corporate websites, social media, INSITE, Viva Engage, and emerging AI-enabled functions.
Continuously optimize channel performance through analytics, audience insights, SEO/GEO considerations, and best practices.
Monitor and report on channel effectiveness and recommend improvement actions.
Develop data-driven recommendations to guide content strategy, channel investments, and stakeholder engagement approaches.
Collaborate with global teams on digital platform evolution, governance, and campaign execution.
Lead social listening activities to identify stakeholder sentiment, emerging trends, opportunities and potential issues.
Monitor and provide guidance on digital and reputational risks to relevant stakeholders.
Support issue management and response activities when required.
Localize, implement, and maintain global and local digital policies, guidelines, and governance frameworks.
Establish and oversee governance processes for digital communications, ensuring compliance with company policies, healthcare regulations, approval processes, and adverse event reporting requirements.
Localize global digital guidelines and establish and manage Japan-specific guidelines in accordance with local regulatory requirements.
Conduct quality reviews of digital content and communication activities to ensure accuracy, consistency, compliance, and alignment with corporate standards.
Provide guidance to business leaders and content owners on compliance-sensitive topics, best practices, and reputation risks.
Partner with Medical, PSPV, Legal, Compliance, and global stakeholders to ensure appropriate monitoring, escalation, reporting, and handling of adverse events (AEs) and other compliance related matters.
Own agency performance and hold agency partners accountable for quality, execution, timelines, budget management, and achievement of agreed objectives.
Effectively manage external agencies and vendors to ensure high-quality execution, efficient use of resources, and delivery against agreed objectives.
Ensure content, campaigns, channel updates, and digital projects are delivered on time, within budget, and to agreed quality standards.
Maintain high standards of quality, timeliness, strategic alignment, and compliance.
Lead engagement with internal and external stakeholders to execute agreed digital strategies and plans.
Partner closely with Corporate Affairs, Medical, Market Access & Healthcare Affairs, Animal Health, Human Pharma, Compliance, Legal, Regulatory, PSPV, and global teams.
Act as the primary point of contact for digital communications guidance and ad hoc business requests.
Provide recommendations, coaching, and support to colleagues on digital best practices and channel utilization.
Build strong relationships with key stakeholders to ensure alignment and successful execution.

Requirements

5+ years of experience in communications, digital, content development and integrated campaigns within healthcare/pharma or regulated industries.
Proven experience developing and implementing digital communication strategies with measurable business outcomes.
Strong storytelling, content creation, digital engagement and stakeholder management capabilities.
Experience with digital channels, website management, intranet, social media, SEO and analytics.
Hands‑on content and audiovisual production (scripts, images, video shoots, edits) with strong narrative ability; adept at translating complex medical topics into accessible, engaging formats.
Demonstrated ability to localize global campaigns and advocate for appropriate market adaptation.
Familiarity with CMS and social media tools.
Compliance mindset; understands AE sensitivity and PV handoffs in corporate channels.
Strong understanding of regulatory environments and compliance in pharma.
Experience managing agencies and assistants.
Strong project management skills with a proven ability to lead complex cross-functional initiatives, manage multiple priorities and stakeholders, solve problems proactively, mitigate risks, and deliver results on time.
Strong collaborator and relationship builder with the ability to influence without authority, engage diverse stakeholders, and foster trust across functions.
Business-minded and adaptable team player who manages multiple priorities effectively while maintaining a broad, external perspective in a fast-paced environment.

Skills

Digital Strategy
Content Strategy
Channel Strategy
Content Development
Social Media
Digital Channels
Social Listening
Digital Governance
Agency Management
Storytelling
SEO
Analytics
CMS
Project Management
Stakeholder Management

Experience Level

5+ years of experience