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About the Role
The Category & Shopper Lead - OTC plays a critical role in driving sustainable category growth across Europe by embedding the Voice of the Customer into category strategies, commercial planning and execution. At the core of this role is the application of the SSL to understand shopper, consumer and healthcare professional behaviour and translate these insights into actionable category and customer solutions. You will lead customer engagement and co-creation through the SSL, bringing category strategies to life in immersive environments, influencing decision-making, and delivering measurable commercial impact. Working at a European level, you will act as a bridge between global strategy and local execution, ensuring category strategies are relevant, scalable and embedded across markets.
Responsibilities
- Champion the Voice of the Customer within the OTC category, ensuring customer and shopper insights are embedded into category strategies, initiatives and growth plans.
- Support the integration of shopper, customer and retailer insights into category plans and customer initiatives.
- Partner with Europe and market teams to translate category and brand growth plans into retailer/channel-relevant recommendations.
- Support the localisation and implementation of category strategies across European markets.
- Contribute to the development of core category growth tools and materials.
- Support Perfect Shelf and execution excellence programmes through application of Shopper Science Lab capabilities.
- Deliver customer engagement and retailer collaboration sessions within the Shopper Science Lab.
- Support the design and execution of immersive SSL experiences that bring category strategies and insights to life.
- Work with market teams to adapt SSL outputs and recommendations to local customer needs.
- Share best practices and case studies across markets to drive consistency and learning.
- Support capability-building activities that increase understanding and adoption of SSL tools and approaches.
- Input category-specific priorities and strategies into broader Commercial Excellence blueprints, frameworks and guidance.
- Ensure category growth plans are effectively reflected within omnichannel commercial planning approaches and execution standards.
- Collaborate with ComEx teams to embed category priorities into commercial capability programmes, tools, metrics and best practices.
- Support markets in adapting category strategies and commercial planning approaches to local customer needs and opportunities.
- Drive consistency and alignment across markets while enabling the flexibility required for local execution.
- Build capability and understanding of category-led commercial planning across the organisation.
Requirements
- Bachelor’s degree.
- 8-10+ years of commercial experience within FMCG
- Experience in category management, shopper insights, commercial excellence, sales
- Proven ability to translate insight into commercial action and growth plans
- Experience working in matrixed, multi market environment
- Strong stakeholder management and influencing skills, including engagement with senior regional and global stakeholders.
- Experience in OTC, Consumer Healthcare and/or Pharmacy channels.
- Experience in omnichannel commercial planning, and/or Revenue Growth Management.
- Experience developing commercial frameworks, toolkits and capability programmes at regional or global level.
- Implementing change initiatives and leading change.
- Sustaining energy and well-being, building resilience in teams.
- Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
- Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
Skills
- Category management
- Shopper insights
- Commercial excellence
- Sales
- Stakeholder management
- Influencing skills
- Omnichannel commercial planning
- Revenue Growth Management
- Change management
Location
- London, Bankside
- London Tides (Bankside)
- Occasional travel to local markets
Work Type
- Hybrid
Experience Level
- 8-10+ years
Education Level
- Bachelor’s degree
About the Company
- Haleon is a purpose-driven, world-class consumer company putting everyday health in the hands of millions.
- Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.
- What sets us apart is our unique blend of deep human understanding and trusted science.
- We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do.
- It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Equal Opportunity
- Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
- During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
- The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
- If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.