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About the Role

Kt. is seeking a Senior Brand Manager to lead brand strategy and marketing initiatives for its new generation of period products designed for teens. This role involves identifying consumer insights, developing compelling brand stories, and executing marketing strategies across various channels to accelerate brand growth in the US.

Responsibilities

Define and evolve Kt.’s brand positioning, messaging, and consumer value proposition.
Develop a deep understanding of tween and parent audiences.
Translate consumer insights into clear, differentiated brand stories.
Identify unique problems Kt. can solve for tweens.
Ensure consistent brand voice and positioning across channels.
Lead integrated campaign strategy for brand moments, product launches, and seasonal initiatives.
Develop briefs rooted in consumer insight, business objective, and desired behavior.
Own the marketing calendar and ensure year-round market presence.
Partner with Creative to translate strategic insights into breakthrough concepts.
Connect campaigns across paid media, owned channels, site, social, PR, influencers, and partnerships.
Build launch strategies that communicate product relevance in a tween's life.
Define how Kt. participates in tween, teen, and parent culture.
Partner with Social and Influencer teams to build a creator strategy for authentic content.
Identify emerging conversations, behaviors, and cultural moments for Kt. to participate in.
Develop programs to establish Kt. as a trusted resource for first periods and growing up.
Identify partnerships, communities, and voices to expand brand awareness and credibility.
Bring the voice of tweens and parents into business decisions through research and data.
Identify unmet needs, anxieties, and behaviors for new marketing territories.
Turn insights into actionable opportunities for Marketing, Product, Merchandising, and E-commerce.
Partner with Growth and E-commerce to ensure brand strategy translates into measurable business results.
Understand campaign performance across awareness, traffic, acquisition, conversion, and repeat purchase.
Use performance data to evolve strategy based on resonating messages and consumer problems.
Balance long-term brand building with the commercial realities of a fast-growing DTC business.

Requirements

6–8+ years of experience in brand marketing, consumer marketing, or integrated marketing, ideally within DTC, apparel, beauty, wellness, or another consumer-led category.
Experience owning campaigns from consumer insight through creative development, launch, and performance analysis.
Strong understanding of modern brand building across paid, owned, social, influencer, PR, and e-commerce.
Exceptional consumer instincts and ability to uncover human tension behind a business problem.
Strong creative judgment and experience writing briefs that lead to great work.
Commercial mindset; cares about the brand and whether the work drives the business.
Comfortable using data to challenge assumptions and improve marketing strategy.
Strong cross-functional leadership skills and ability to align multiple teams around one clear idea.
Ability to operate with ambiguity, move quickly, and build rather than wait for a perfect process.
Genuine curiosity about Gen Alpha, parents, youth culture, and the changing conversation around periods and growing up.

Skills

Brand Strategy
Marketing Strategy
Campaign Development
Consumer Insight
Creative Development
Cross-functional Leadership
Data Analysis
Brand Positioning
Messaging
Go-to-Market Strategy
Social Media Marketing
Influencer Marketing
Partnership Development
Consumer Research
Performance Analysis

Location

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$110,000.00 CAD

Benefits

100% premium coverage for extended health and dental plans from day one for permanent full-time employees.
Access to mental health support through Employee Assistance Programs via Dialogue (virtual coaching, therapy, counseling).
Paid Parental Leave plan (tops up salary to 80% for eligible permanent, full-time employees).
RRSP matching program for permanent full-time team members.
50% discount on Knix products.

About the Company

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life.
Through innovative products and an engaged community, Knix empowers people to be unapologetically free.
Launched in 2013, Knix is one of the fastest-growing intimate apparel brands in North America and is globally recognized as an innovator.
Reaches over 3 million customers through online stores, retail locations across North America, wholesale, and Amazon.
Revolutionizing the apparel industry with best-in-class customer experience, innovative products, and brands Knix, Kt by Knix, and Mntd.
Kt. (or Knixteen) creates period products designed around the realities of growing up, aiming to give teens confidence and parents trusted solutions.

Equal Opportunity

Knix is an equal opportunity employer, celebrating everyone and their intersecting identities.
Diverse and inclusive teams empower better decisions and inspire innovation.
Committed to providing reasonable accommodations and will work with candidates to meet their needs.
Celebrates an inclusive work environment and welcomes members of all backgrounds and perspectives to apply.