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About the Role
The Sr. Designer leads the development and execution of campaign-driven creative for Blue Bottle Coffee Korea, focusing on social communication and culturally relevant storytelling. This role translates brand strategy and business objectives into compelling creative ideas and integrated visual expressions across various touchpoints, ensuring global brand identity is expressed meaningfully for the Korean market. Based in Seoul, this position reports to the Brand Director, Korea.
Responsibilities
- Lead the creative development of seasonal campaigns, product launches, cafe activations, and brand collaborations, from concept through execution.
- Develop campaign ideas and visual storytelling designed to resonate in Korea, with social and digital communication as key creative channels.
- Create and adapt compelling content across social, digital, cafe, retail, product packaging merchandise, and other brand touch points.
- Translate brand and business priorities into clear creative concepts, visual narratives, and campaign systems that can scale across multiple channels.
- Work closely with Go-To-Market, Product, PR/Social, Retail and cross-functional partners to ensure creative ideas are integrated into the broader campaign strategy.
- Steward and evolve the expression of Blue Bottle Coffee’s visual identity in Korea, balancing global brand consistency with local cultural relevance.
- Direct internal and external creative collaboration, including agencies, photographers, illustrators, creators and production partners, to ensure a consistently high standard of craft and execution.
- Stay close to culture, design, social behavior, and emerging creative formats to identify new ways for Blue Bottle to communicate with its audience.
Requirements
- A conceptual thinker who can turn business and cultural insights into strong creative ideas.
- Culturally attuned, with a strong instinct for translating emerging behaviors and cultural signals into relevant brand communication.
- Able to think beyond individual assets and build cohesive campaign narratives across channels.
- Collaborative and decisive, with the ability to navigate multiple stakeholders while maintaining creative clarity.
- Guest-centered in your thinking, with a strong sensitivity to how creative work shapes the overall brand experience.
- Adaptable and solutions-oriented when priorities or business needs shift.
- Bachelor's degree in Graphic Design, Visual Communication, or a related field.
- 8+ years of relevant creative design experience.
- A strong portfolio demonstrating campaign thinking, brand storytelling, social/digital communication, and high-quality visual execution across multiple touchpoints.
- Experience working with premium, lifestyle, hospitality, retail, culture, or design-led brands is preferred.
- Proven experience leading integrated campaigns from concept development through production and launch across digital and physical touchpoints.
- Strong understanding of social content, digital behavior, and contemporary visual culture, particularly within the Korean market.
- Advanced proficiency in Adobe Creative Suite.
- Strong knowledge of print, packaging, production, and digital design.
- Experience briefing, directing, and managing external creative and production partners.
- Strong communication skills in Korean.
- Working proficiency in English.
Skills
- Graphic Design
- Visual Communication
- Campaign Thinking
- Brand Storytelling
- Social Communication
- Digital Communication
- Visual Execution
- Adobe Creative Suite
- Print Design
- Packaging Design
- Production
- Digital Design
- Creative Direction
- Brand Identity Management
- Cultural Relevance
- Korean Language Proficiency
- English Language Proficiency
Location
- Seoul
Work Type
- Full-time
Experience Level
- Senior
- 8+ years
Education Level
- Bachelor's degree
About the Company
- Blue Bottle Coffee Korea
Equal Opportunity
- Blue Bottle Coffee Korea collects and uses applicant's personal information for the purpose of application, recruitment process, and notification of recruitment status. The information collected includes name, gender, date of birth, address, mobile phone number, application path, email, educational background, career background, language/other qualifications, social activities, awards, military service details, and additional submitted documents (resume, cover letter, portfolio, etc.). Personal information is stored in the company's talent pool for future recruitment opportunities, but will be deleted immediately upon the applicant's request. Applicants have the right to refuse consent for the collection and use of personal information, but refusal may limit the application process. Sensitive information collected includes veteran status, disability status (whether disabled, type of disability), and health check results (if applicable). This sensitive information is stored in the company's talent pool for future recruitment opportunities, but will be deleted immediately upon the applicant's request. Applicants have the right to refuse consent for the collection and use of sensitive information, but refusal may limit the application process.