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About the Role
We are seeking a creative Brand Strategist with hands-on food & beverage experience to steer internal vision and shape client strategies. This role is for a multi-talented professional skilled in critical thinking about restaurant brands and F&B businesses, crafting strategic narratives, and solving ambiguous problems. Ideal candidates have experience in restaurants, foodservice, food & beverage brands, hospitality, or similar environments, and are passionate about building future brands and experiences. Curiosity about consumer eating, drinking, shopping, dining, and brand experiences is essential, along with the ability to translate this into business and brand strategy. A passion for the food and beverage industry and collaborative, nimble, and effective work style are key.
Responsibilities
- Co-create compelling and grounded strategies with a diverse team to create world-class F&B experiences for brands of all sizes.
- Support Senior Strategists in guiding projects from problem definition through strategic recommendation.
- Support in translating consumer, cultural, competitive, and category insights into clear strategic opportunities.
- Collaborate with internal teams to develop strategic narratives, frameworks, and presentations employing captivating storytelling and a keen visual aesthetic.
- Bring a strong understanding of the restaurant and F&B landscape to client challenges and strategic conversations.
- Help identify emerging food, beverage, restaurant, hospitality, and consumer trends and understand their implications for brands and businesses.
Requirements
- 2+ years of professional experience in brand strategy, consulting, marketing strategy, innovation, product development, or a related strategic discipline.
- Hands-on experience working in food & beverage, ideally with a restaurant, foodservice company, F&B brand, hospitality business, or agency/consultancy serving these industries.
- A genuine passion for restaurant and F&B brands and an interest in how consumers experience them.
- A strong understanding of consumer trends and their business implications, and the ability to distinguish a meaningful trend from a fad, particularly in the food world.
- A passion for brand storytelling and the ability to turn complex thinking into compelling, easy-to-understand narratives.
- Strong presentation skills and a keen visual sensibility.
- Confidence working directly with clients and presenting strategic thinking with composure, clarity, and enthusiasm.
- The ability to write and deliver presentations that are to-the-point, memorable, and impactful.
- The ability to work closely and collaboratively with cross-functional teams and a willingness to learn as you go.
Skills
- Brand strategy
- Consulting
- Marketing strategy
- Innovation
- Product development
- Food & beverage industry knowledge
- Restaurant industry knowledge
- Foodservice industry knowledge
- Hospitality industry knowledge
- Consumer trend analysis
- Brand storytelling
- Presentation skills
- Visual sensibility
- Client interaction
- Cross-functional collaboration
Location
- Remote
Work Type
- Full-time
Experience Level
- 2+ years
About the Company
- CORE Foodservice is part of Acosta Group, a collective of trusted retail, marketing, and foodservice agencies reimagining how people connect with brands.
- CORE Foodservice is revolutionizing the North American foodservice industry with over 60 offices, dedicated to navigating the evolving landscape of foodservice operations.
- Our mission is to seamlessly connect top-tier brands with consumers wherever they eat away from home.
- As the industry's premier foodservice sales agency, we drive demand, forge relationships, and accelerate growth.
- At CORE Foodservice, we empower employees, fostering a culture where happy people drive remarkable outcomes.
- Our leaders are highly engaged, setting examples for pushing boundaries and innovation.
- Empowerment is our cornerstone; we believe in creating an environment where every voice is heard and every idea is valued.
- Join us in shaping the future of foodservice, where dedication and innovation meet opportunity.
Equal Opportunity
- Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations.
- Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
- The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates.