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About the Role
As Marketing Operations Manager, you will execute Crusoe's marketing programs, build and QA campaigns in Marketo and Salesforce, manage data flow, and ensure timely program launches. You will also contribute to scaling the function by evaluating new capabilities, improving processes, and building AI-assisted tooling.
Responsibilities
- Build and configure Salesforce campaigns, including audience and list setup, workflow logic, send scheduling, and campaign hierarchy tagging.
- Build, QA, and deploy marketing emails and nurture programs in Marketo, including segmentation, A/B setup, link and UTM checks, and send-time QA.
- Build and maintain Marketo forms embedded on Crusoe-hosted pages, partnering with the web team on placement, tracking, and field mapping.
- Stand up Marketo programs for webinars, field events, and product launches, including templates, tokens, smart campaigns, and channel setup.
- Run data and list imports, including field mapping, normalization, and deduplication.
- Maintain data hygiene across Marketo and Salesforce, including dedupe rules, field standardization, unsubscribes, and sync error resolution.
- Partner with Events, Digital, Content, Brand, Web, and Product Marketing to scope upcoming campaign, email, and automation work, and direct contractor capacity.
- Partner with Revenue Operations and Sales on lead routing, lifecycle stages, and scoring, ensuring accurate lead assignment and data capture.
- Build AI-assisted tooling and automated workflows to streamline recurring operational tasks.
- Help evaluate new functionality across the marketing stack, contribute to scoping and integrating new tools, and improve existing processes.
Requirements
- 5+ years of marketing operations or marketing automation experience in B2B environments.
- Proven track record of hands-on campaign execution and data management.
- Deep, hands-on Marketo expertise as a primary builder (programs, smart campaigns, tokens, emails, templates, forms, segmentations, lifecycle, and scoring).
- Strong working knowledge of Salesforce (campaigns and campaign members, leads vs. contacts, reports and list views) and understanding of the Marketo sync.
- Demonstrated experience importing and cleaning marketing data at volume with a high bar for accuracy.
- Experience working across a growing, integrated marketing tech stack, with the ability to trace data across connected systems.
- Practical AI fluency, with experience building AI-assisted tools or automated workflows.
- Strong analytical skills, with experience building reporting and analyzing campaign and funnel data.
- Experience supporting a wide variety of stakeholders and translating requests into executable work.
- Exceptional organization and attention to detail, with the ability to manage competing deadlines.
- Excellent communication and collaboration skills.
- Comfort level with ambiguity and ability to operate both strategically and tactically.
- Process to stay on top of and implement the latest developments in marketing automation, martech, and AI tooling.
Skills
- Marketo
- Salesforce
- AI-assisted tooling
- Automated workflows
- Data management
- Campaign execution
- Marketing automation
- Analytical skills
- Reporting
- Communication
- Collaboration
- Organization
- Attention to detail
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's degree in Marketing, Business, or a related field
- Marketo Certified Expert (MCE) a plus
Salary/Compensations
- $130,000 - $160,000 + Bonus
Benefits
- Competitive compensation and equity packages
- Restricted Stock Units
- Paid time off, paid holidays & leave of absence programs
- Comprehensive health, dental & vision insurance
- Employer contributions to HSA account
- Paid parental leave
- Paid life insurance, short-term and long-term disability
- Professional development & tuition reimbursement
- Mental health & wellness support
- Commuter benefits (parking & transit)
- Cell phone stipend
- 401(k) Retirement plan with company match up to 4% of salary
- Volunteer time off
- Global travel insurance & emergency assistance
- Daily meals allowance
- Additional perks & programs specific to location
About the Company
- Crusoe is on a mission to accelerate the abundance of energy and intelligence.
- We are the only vertically integrated AI infrastructure company built from the ground up, owning and operating each layer of the stack to power AI workloads.
- We are solving the power bottleneck for AI compute with an energy-first approach.
- We are building the future, faster, during the greatest industrial revolution of our time.
- We are looking for problem-solving, opportunity-finding teammates with a sense of urgency who believe in our ambition and thrive on an unpaved path.
- Join us to do the most meaningful work of your career, help customers advance their AI strategies, and be part of a high-performing team.
Equal Opportunity
- Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.