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About the Role

Salesforce is seeking a GTM Senior Product Marketing Manager, Agentforce to execute and scale the go-to-market strategy for the Agentforce portfolio. This role involves creating enablement programs, executing launches, and collaborating with Product, Core PMM, and Sales teams to bring an enterprise-grade AI agent platform to life. The ideal candidate thrives in fast-paced environments, excels at translating complex technology into actionable field programs, and has a passion for AI and enterprise SaaS.

Responsibilities

Serve as the Agentforce GTM expert across product, marketing, sales, pricing/packaging, and operations, translating innovation into clear, actionable programs that drive adoption and revenue growth.
Understand and communicate the Agentforce consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.
Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs, driving measurable pipeline growth.
Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows, that turn manual, multi-source seller research into instant, accurate, actionable guidance.
Own, partner, and drive adoption of Agentforce across the field, building programs and feedback loops that identify adoption blockers, track funnel/usage metrics, and turn insight into targeted enablement sales plays.
Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.
Maintain a grasp of the Agentforce product, understanding its architecture, capabilities, and roadmap to inform enablement and messaging.
Build and deliver high-impact presentations and demos for internal enablement sessions.
Design and deliver compelling enablement programs and content (training materials, FAQs, talk tracks, demo guides, etc.) that empower technical and non-technical sellers alike.
Partner with global go-to-market and distribution leaders to drive adoption, readiness, and pipeline acceleration across all selling teams.
Develop and maintain repeatable GTM assets (sales plays, messaging frameworks, competitive content, and demo libraries) aligned to launch and campaign rhythms.
Communicate sales updates, ensuring consistent storytelling and alignment across global teams and product pillars.
Act as the Agentforce subject matter expert across Salesforce clouds (Sales, Service, Data Cloud, etc.) to ensure unified value messaging and solution positioning.
Thrive in a fast-paced, dynamic environment and remain comfortable with ambiguity, adapting quickly while maintaining clarity, precision, and executional excellence.

Requirements

7+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.
Deep understanding of Salesforce AI, Agentforce, or comparable enterprise AI and automation platforms.
Strong grasp of Agentforce product fundamentals, with the ability to translate technical capabilities into clear business value.
Proven ability to partner closely with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.
Demonstrated experience working directly with Sales Leadership, Account Executives, and Sales Programs to translate GTM strategy into field-ready execution.
Success in developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.
Exceptional presentation and storytelling skills, capable of delivering persuasive, executive-ready content for diverse audiences.
Familiarity with consumption-based pricing models and skill in simplifying complex pricing structures into customer-centric value narratives.
Data-driven mindset with experience using insights to inform GTM strategy, measure success, and refine programs.
Highly organized and effective at managing multiple priorities and timelines in a dynamic environment.
Strong collaborator and influencer, adept at driving alignment across global and cross-functional teams.
Comfortable with ambiguity and energized by fast-paced, evolving environments that demand creativity and focus.

Skills

Salesforce AI
Agentforce
Enterprise AI
Automation platforms
Product Marketing
Solution Engineering
Go-To-Market strategy
B2B SaaS
Enterprise technology
Sales enablement
Content development
Pricing models
Data analysis
Project management
Collaboration
Influence
Adaptability
Prompt design
AI tooling
Management consulting

Location

Select cities within the San Francisco and New York City metropolitan area

Work Type

Full-time

Experience Level

7+ years
Senior

Salary/Compensations

$143,400 - $216,900 annually
$172,200 - $236,700 annually in select cities within the San Francisco and New York City metropolitan area

Benefits

Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life insurance
Disability insurance
401(k)
Employee stock purchasing program

About the Company

Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Agentforce is the future of AI, and you are the future of Salesforce.

Equal Opportunity

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
Salesforce believes in equality for all and is committed to creating a workplace that’s inclusive and free from discrimination.
Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.