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About the Role

The TikTok / Instagram Reels Strategist owns the thinking behind TPG’s short-form presence, deciding what gets made, why it matters, and how it ladders up to editorial and business goals. This role involves tracking the algorithm, building a proactive content calendar, and turning performance into actionable direction.

Responsibilities

Develop the strategy behind TPG’s TikTok and Reels presence, including content creation and evolution.
Collaborate with creators and on-camera talent by writing briefs and setting strategic direction.
Create a forward-looking content calendar that connects platform moments, trends, and TPG’s editorial priorities.
Produce clear, usable briefs that translate strategy into actionable tasks for creators.
Continuously monitor and analyze the algorithm to understand what is being rewarded and what is losing steam.
Conduct performance analysis to inform decisions on scaling, fixing, or stopping content.
Establish a test-and-learn pipeline for formats, hooks, and structures with actionable takeaways.
Integrate tightly with editorial to identify content suitable for short-form and ensure platform-native adaptation.
Maintain competitive awareness by monitoring the space and identifying opportunities for TPG to stand apart.
Develop a clear point of view on social SEO and how content appears in search results.

Requirements

3+ years of experience in social strategy with direct ownership of TikTok and/or Reels for a brand or publisher.
Proven track record of translating trends and algorithm signals into high-performing content decisions.
Comfort with data analysis and translating metrics into a clear point of view.
Experience managing a content calendar in a fast-paced environment.
Strong writing skills, with the ability to produce sharp briefs and clear recommendations.
Genuine familiarity with points, miles, and travel rewards culture.
Understanding of the connection between social media, audience growth, and revenue.
Experience working within compliance or editorial guidelines for financial or regulated content.

Skills

TikTok strategy
Instagram Reels strategy
Content strategy
Algorithm analysis
Content calendar management
Brief writing
Performance analysis
Data analysis
Trend identification
Social SEO
Editing (CapCut, Premiere or similar)
Travel industry knowledge
Personal finance knowledge
Affiliate marketing knowledge
Performance-driven content creation

Location

NYC
Remote

Work Type

Hybrid

Experience Level

3+ years

Salary/Compensations

$90,000 - $112,000 per year

Benefits

Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Flexible Paid Time Off (PTO): 20 days annually, increasing to 25 days after five years of service.

About the Company

Red Ventures is a global portfolio of high-growth companies.
Their businesses include The Points Guy, Lonely Planet, Bankrate, and more.
Red Ventures businesses deliver seamless digital experiences for consumers and help clients solve large-scale digital growth challenges.
They are committed to creating world-class experiences and opportunities for employees.

Equal Opportunity

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
Employment at Red Ventures is based solely on a person's merit and qualifications.
Committed to providing equal employment opportunities to qualified individuals with disabilities, including providing reasonable accommodation where appropriate.
Do not hire through text, social media, or email only; expect live conversations.
Official email addresses are @redventures.com or business-specific addresses (e.g., @thepointsguy.com).
Will never ask candidates to send money, buy equipment, or share financial account info.
Verify opportunities on redventures.com.