Manager, Social Content Writer - OleHenriksen at Kendo Brands, Inc. | CA, US | Rezi

Manager, Social Content Writer - OleHenriksen at Kendo Brands, Inc.

Manager, Social Content Writer - OleHenriksen

Kendo Brands, Inc. · CA, US

6 days ago

Manager, Social Content Writer - OleHenriksen

Kendo Brands, Inc. · CA, US

7 days ago
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About the Role

The copy voice of the social-first content team, writing all copy for platform-native content including social captions, hooks, scripts, paid social copy, email, CRM, and digital content. This role requires a native understanding of platform-specific copy functions and fluency in AI writing tools to multiply output and test messaging. The position sits within the creative team and reports to the head of the copy team.

Responsibilities

  • Write social captions natively for each platform, distinct from campaign copy.
  • Create hooks and on-screen copy for TikTok and Reels content that integrates with video.
  • Develop paid social copy, including headlines, body copy, and CTAs for social media advertising.
  • Generate email and CRM copy for campaigns, SMS, and automated flows, including variants and subject line options.
  • Provide copy and messaging perspective in content planning with the Social Art Director.
  • Own and develop AI copy tools for the content team, including prompt building and brand voice training.
  • Track and apply platform copy intelligence regarding effective approaches, hooks, and formats.
  • Leverage SEO/GEO insights and keywords for content discoverability while maintaining brand voice.

Requirements

  • 5+ years of copywriting experience with a social-first portfolio.
  • Demonstrated experience writing natively for social media platforms.
  • Fluency in using AI writing tools.
  • Understanding of how copy performs differently across TikTok, Instagram, Pinterest, YouTube, and email.
  • Strong ability to write compelling hooks that capture attention.
  • Content strategy background is a plus.
  • Beauty industry experience is a plus.

Skills

  • Social Media Copywriting
  • AI Writing Tools
  • Content Strategy
  • SEO/GEO Insights
  • Brand Voice Adherence
  • Email Marketing Copy
  • SMS Marketing Copy
  • Video Scriptwriting

Location

  • San Francisco, CA

Work Type

  • Hybrid

Experience Level

  • 5+ years

Salary/Compensations

  • $108,300 - $129,400 per year

Benefits

  • Annual bonus
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Flex paid time off program
  • Parental leave
  • Employee discount/perks
  • Retirement plan with employer contributions
  • Summer Fridays
  • Opportunity to work from anywhere for two weeks
  • December wellness/shutdown week

About the Company

  • Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton.
  • Kendo is a hub of creativity and next-generation beauty product development for global Sephora channels and selective retailers.
  • Kendo brands are creative, inspiring, and innovative through original development, collaborations, and acquisitions.
  • Kendo operates with a 'Can Do' spirit, embracing optimism and creativity.
  • Kendo values advocacy, diversity, and inclusion, creating safe spaces for all voices.
  • Kendo excels at authentic storytelling to build trust and relationships.
  • Kendo demonstrates resilience, embracing challenges and adapting to change.
  • Kendo prioritizes product excellence, focusing on high-quality products for consumers.
  • Current Kendo brands include: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.