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About the Role

Okta is seeking a results-oriented and strategic Head of Marketing to drive revenue and tackle new Go-To-Market challenges. This role involves leading a team of marketing professionals, creating regionalized campaigns for APJ expansion, and collaborating across leadership teams.

Responsibilities

Define and own the comprehensive APJ demand marketing strategy, covering all segments and maximizing total pipeline.
Define and execute the post-sales marketing strategy to increase customer retention, adoption, and expansion.
Own and execute the regional event strategy, including third-party events and hosted roadshows.
Lead a high-performing team and act as the primary liaison between APJ marketing functions, regional managers, and field sales.
Partner with sales and product marketing to shape messaging and convert insights into campaign assets.
Discover and develop integrated marketing approaches that deliver disruptive growth.
Build, mentor, and scale a high-performing regional marketing team while overseeing budget allocation.
Champion and operationalize the "Human + AI" mindset, focusing on system-level process design and workflow automation.

Requirements

Demonstrated experience and success in B2B APJ marketing with knowledge of the broader GTM team.
Strong leadership qualities and demonstrated success in leading a high-performing team.
Deep understanding of demand, inbound, and account-based/target account marketing strategies.
Track record of campaign ownership and consistent success with a high return on investment.
Experience in leveraging generative AI tools for marketing orchestration, workflow automation, and content velocity.
Adept at collaborating with sales, product marketing, and cross-functional marketing teams.
Highly self-motivated and organized.
Excellent writing and presentation skills.
Quantitative skills to make data-driven decisions and reporting.
Degree qualified or equal experience.
Embody Okta's Top 5 Core Leadership Competencies: Builds Effective Teams, Demonstrates Self-Awareness (EQ), Develops Talent, Drives Results, Strategic Mindset.

Skills

B2B APJ marketing
Go-To-Market strategy
Demand generation
Pipeline generation
Customer retention
Customer adoption
Upsell and cross-sell programs
Advocacy programs
Loyalty programs
User group initiatives
Event strategy
Community building
Executive engagement
Team leadership
Cross-functional collaboration
Global marketing liaison
Product marketing
Partner marketing
Account-based marketing (ABM)
Campaign execution
Campaign optimization
Marketing spend effectiveness
Reporting
Budget management
AI transformation
Workflow automation
Generative AI tools
Marketing orchestration
Content velocity
Identity experience (plus)
Data-driven decision making

Location

Singapore
Remote

Work Type

Hybrid

Experience Level

Head of Marketing
Seasoned growth marketer

Education Level

Degree qualified or equal experience

Benefits

Sponsorship for relocation
Relocation package
Supporting Your Well-Being
Driving Social Impact
Developing Talent and Fostering Connection + Community
Immersive, in-person onboarding experience

About the Company

Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work.
We're all in on this mission.
Okta's Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions.
They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency.
Our global community, spanning over 20 offices worldwide, is united by a drive to innovate.

Equal Opportunity

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran.
We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.