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About the Role
Abbott seeks a Global Strategy and Insights Director for its Cardiac Rhythm Management Global Marketing team. This leader will establish and lead a global strategy and insights function, shaping strategic direction, identifying growth opportunities, and driving short-term and long-term goals for a billion-dollar, global business. The role involves clarifying global markets, market share, and competitive landscape, leading market research, and gathering third-party data to understand market trends. The Director will also contribute to strategy development for growth and execute key insights.
Responsibilities
- Lead the Global Strategy and Insights organization, including setting goals, defining priorities, hiring talent, championing customer-centric culture, cross-function and cross-region collaboration, building capabilities, and managing budget and operations.
- Provide initial analysis and on-going product management of long-tail lateral flow product lines, including lifecycle management recommendations.
- Provide strategic leadership, planning, and direction to drive growth and profitability through annual strategic planning and ongoing strategic initiatives.
- Guide franchise and functional plans, ensuring alignment with BU strategy.
- Identify market opportunities that differentiate the business from competition and enable profitable growth.
- Drive portfolio optimization of both new and existing products.
- Build a consistent fact base of market size, share and growth across franchises and regions.
- Drive cross-functional alignment and form the “single source of truth” for OEM, LBE, NPI and business assessments.
- Assess customer needs, conduct competitive analysis, and identify enabling products, technologies, and business levers to optimize performance and enable revenue and margin growth.
- Capture customer insights and articulate market landscape, such as unmet needs to refine value proposition, pricing elasticity to drive commercialization, and ethnography to identify drivers and barriers for new product adoption.
- Manage complex, large, or difficult data analytics and research projects.
- Select and manage ongoing relationships with external research agencies and consultants.
- Develop and manage contracting for data and market research.
- Strengthen competitive positioning by capturing industry trends, stakeholder dynamics, and competitor activities.
- Conduct scenario planning (war gaming), weekly market surveillance, industry conference intelligence, and deep dives on competitors, products and critical events.
- Partner cross-functionally with key stakeholders in Finance, Marketing, and Commercial Excellence.
Requirements
- Bachelor’s degree in finance, business administration or related field.
- Minimum of 12 years’ work experience.
- Five (5) or more years of forecasting, planning, project management and team management experience.
- Demonstrated market intelligence knowledge, skills and techniques and sales forecasting experience.
- Experience with advanced forecasting techniques, such as regression analysis, cluster analysis, conjoint analysis and discrete choice modeling.
- Strong knowledge and capability in mathematics, statistics and computer skills related to modeling.
- Experience interfacing effectively both domestically and internationally.
- Exceptional analytical and problem-solving skills.
- Excellent oral and written communication skills.
- Experience interacting effectively with senior management and partnering with others in a matrixed environment.
Skills
- Forecasting
- Planning
- Project Management
- Team Management
- Market Intelligence
- Sales Forecasting
- Advanced Forecasting Techniques (regression analysis, cluster analysis, conjoint analysis, discrete choice modeling)
- Mathematics
- Statistics
- Computer Skills related to modeling
- Interfacing domestically and internationally
- Analytical skills
- Problem-solving skills
- Oral communication skills
- Written communication skills
- Interacting with senior management
- Partnering in a matrixed environment
Location
- Austin, TX
- Sylmar, CA
Work Type
- Full-time
Experience Level
- 12+ years of work experience
- 5+ years of forecasting, planning, project management and team management experience
Education Level
- Bachelor's degree in finance, business administration or related field
- Master's degree (MBA preferred)
Salary/Compensations
- $149,300.00 – $298,700.00
Benefits
- Training and career development
- Onboarding programs for new employees
- Tuition assistance
- Competitive compensation
- Incentives
- Retirement plans
- Health care and well-being programs
- Medical
- Dental
- Vision
- Wellness programs
- Occupational health programs
- Paid time off
- 401(k) retirement savings with a generous company match
About the Company
- Abbott is a company with a record of strong financial performance and a history of being actively involved in local communities.