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About the Role
We are seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our reseller partners in security and access control markets. This role will own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth through creative, energetic, and strategic program development.
Responsibilities
- Develop and execute the overarching go-to-market strategy for distributor and reseller channels for our Brady People ID and Promovision brands, in collaboration with channel management.
- Align initiatives with business goals to drive awareness, engagement, sales enablement, and profitable growth.
- Collaborate with channel managers and key partners to develop campaigns, programs, and communications that strengthen partner relationships, drive revenue growth and improve partner satisfaction and performance.
- Equip channel partners’ sales teams with the tools, content, and training needed to effectively position and sell our products and solutions.
- Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation.
- Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities.
- Manage MDF budget, requests, and approvals, working with channel management.
- Work closely with Channel Sales, Commercial Marketing, Global Creative, Product Management and other teams to ensure go-to-market execution alignment.
- Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
- Perform other related duties and projects as assigned to support overall channel marketing goals.
Requirements
- Experience in developing and executing go-to-market strategies for distributor and reseller channels.
- Proven ability to collaborate with channel managers and key partners to develop campaigns and programs.
- Experience in equipping sales teams with necessary tools, content, and training.
- Skilled in developing partner toolkits, playbooks, and presentations.
- Experience managing channel partner programs, including rebates and MDF.
- Proficiency in managing MDF budgets, requests, and approvals.
- Experience working cross-functionally with sales, marketing, creative, and product teams.
- Ability to track and report on campaign effectiveness, engagement metrics, and ROI.
Skills
- Marketing Strategy
- Channel Marketing
- Partner Engagement
- Sales Enablement
- Program Management
- Cross-Functional Collaboration
- Performance Measurement
- Budget Management