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About the Role
Bubble is seeking a Director of Amazon to lead a key growth channel, taking full ownership of the P&L, strategic vision, and daily performance. This role involves directing an external agency, defining long-term growth strategies, and building the necessary operating structure. The ideal candidate can balance high-level strategy with detailed execution across listings, creative, advertising, and inventory management.
Responsibilities
- Full ownership of the Amazon P&L, focusing on revenue, margin, and profitable, sustainable growth.
- Develop and manage the multi-year vision and roadmap for Amazon at Bubble, including the required structure and capabilities.
- Create and manage the Amazon calendar for launches, promotions, deals, and seasonal events, aligning with the broader commercial calendar.
- Direct the external Amazon agency relationship, setting strategy, prioritizing work, and ensuring accountability to KPIs.
- Act as the internal expert on Amazon, collaborating with commercial, brand, creative, finance, and operations teams to align channel strategy with business goals.
- Optimize Amazon SEO, search algorithm understanding, and listing performance to drive discoverability and conversion.
- Oversee content strategy for the catalog, including A+ content, brand store, enhanced content, and new listing launches.
- Manage listing and account health issues, including Buy Box, suppressions, and compliance.
- Define creative strategy for Amazon detail pages and storefronts, and provide input into paid media creative.
- Oversee the Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, directing agency or internal resources.
- Design and execute structured test-and-learn programs for listings, creative, and campaigns, and develop repeatable playbooks.
- Monitor and adjust advertising investment to maximize ROI and achieve sales and profitability targets.
- Analyze Amazon metrics (CVR, Buy Box, RoAS, ACoS, TACoS, ASP, NTB) and build custom analyses.
- Collaborate with demand planning and operations to ensure accurate forecasting, healthy in-stock rates, and efficient FBA inventory management.
- Balance inventory investment against sell-through and profitability, minimizing stockouts and excess inventory.
- Monitor and troubleshoot operational issues affecting account health or the P&L.
- Analyze customer reviews, ratings, and feedback to inform product, content, and CX improvements.
- Implement strategies to protect and enhance the review and ratings profile.
- Deliver executive-level reports on channel performance, providing strategic recommendations.
- Represent Amazon in leadership forecasting and commercial reviews, connecting performance to broader business objectives.
Requirements
- 8+ years of experience in Amazon account management/eCommerce.
- Experience in beauty, CPG, or a similarly fast-moving, competitive category is ideal.
- Proven track record of owning a P&L and driving profitable, sustainable growth.
- Deep hands-on knowledge of Amazon SEO, listing optimization, and Amazon advertising (Sponsored Products/Brands/Display; DSP is a plus).
- Working knowledge of FBA inventory management and demand forecasting.
- Experience directing an agency or freelance partner.
- Sharp analytical instincts and comfort working with data.
- Understanding of creative performance specific to Amazon.
- Excellent executive communication skills, with the ability to translate complex data into clear business recommendations.
- Bias toward action, comfortable with both strategy setting and hands-on execution.
Skills
- Amazon SEO
- Listing optimization
- Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP)
- P&L management
- Strategic planning
- Agency management
- Data analysis
- Forecasting
- Inventory management
- Content strategy
- Executive communication
Location
- NY Metro area (preferred)
- Remote (possible)
Work Type
- Full-time
Experience Level
- Director level
- 8+ years of experience
Salary/Compensations
- $125,000 to $185,000
About the Company
- Bubble is a company focused on growth channels and e-commerce.