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About the Role

GPJ is seeking a Senior Strategist to translate data, culture, and human behavior into powerful experiential strategies. This role will shape how global brands engage audiences across physical, digital, and hybrid environments, guiding programs from insight to impact.

Responsibilities

Build and maintain trusted relationships with clients and internal teams to ensure strategy drives creative development and business outcomes.
Apply strategy best practices to support experience-led marketing programs and unify brand storytelling across multiple channels.
Inspire creative teams through well-crafted briefs that translate audience insights, business goals, and success measures into clear direction.
Lead workshops, brainstorming, and stakeholder exploration to uncover audience needs, brand truths, and opportunities for innovation.
Design holistic, audience-centered strategies that connect physical, digital, social, and mobile touchpoints into cohesive experiences.
Explore new experience strategies, technology-enabled engagement, and emerging industry trends.
Partner with the Strategy and Planning team to develop research approaches, frameworks, and measurement systems that link insight to action.
Mentor junior strategists and contribute to the growth and evolution of GPJ’s strategic approach.

Requirements

5 to 7 years of experience in strategy, experiential marketing, planning, marketing, digital strategy, or advertising strategy, preferably in an agency environment.
Strong understanding of digital, social, and mobile ecosystems and their integration with live experiences.
Recognition of and intent to revel in experiential’s role in a brand’s content narrative.
A strategic mindset that balances big-picture thinking with measurable outcomes.
Proven ability to translate data and insights into frameworks, stories, and experiences that connect with audiences.
Strong research skills, with experience in both primary and secondary research methods.
Data literacy and the ability to organize and analyze information to identify insights that guide creative and business decisions.
Excellent storytelling and facilitation skills, with the ability to align diverse stakeholders around shared objectives.
Versatile and adaptable collaborator who can take on supporting, contributing, or leading roles as needed.
Excellent communication skills, empathy, and respect for diverse perspectives.
Passion for the craft of strategy and for continuous learning.

Skills

Experiential marketing
Digital strategy
Advertising strategy
Digital ecosystems
Social media ecosystems
Mobile ecosystems
Research methods
Data analysis
Storytelling
Facilitation

Location

Austin
Boston
Denver
Detroit
Los Angeles
Nashville
New York City
San Francisco

Work Type

Hybrid

Experience Level

Senior

Education Level

Bachelor's degree required
Graduate degree in business, marketing, or communications preferred

Salary/Compensations

$100k - $130k

About the Company

For more than a century, GPJ has been creating moments that move people and brands forward.
GPJ is shaping the next era of experiential marketing, combining strategy, creativity, and data to deliver meaningful experiences that inspire action.
GPJ celebrates diversity and is proud to be employee-owned.

Equal Opportunity

Equal Opportunity Employer
GPJ celebrates diversity and is proud to be employee-owned.