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About the Role
ECHELON is seeking a Social Media Manager to own our organic social presence and create timely content that grows the brand's audience and cultural relevance.
Responsibilities
- Develop and execute ECHELON's social strategy and calendar across multiple platforms.
- Create platform-native content that aligns with brand voice, humor, and visual identity.
- Monitor internet culture, trends, and memes to identify relevant content opportunities.
- Manage organic social media for product launches, retail moments, partnerships, and events.
- Capture or coordinate content creation for key activations.
- Monitor and engage with the audience and online communities across comments, DMs, and tagged content.
- Collaborate to build a user-generated content (UGC) pipeline.
- Amplify creator content on owned channels and identify organic creators for partnerships.
- Track social performance, maintain a content library, and report insights to the Director of Marketing.
Requirements
- 3-5 years of experience in social media management, organic social, digital content, or a related role.
- Portfolio demonstrating strong social-first content and meaningful organic engagement.
- Deep understanding of Instagram, TikTok, X, short-form video, and current internet culture.
- Experience coordinating with creative freelancers and managing production workflows.
- Experience with online communities, UGC, creators, or ambassadors.
- Ability to move fast and operate autonomously in a high-growth environment.
- Working knowledge of social media management tools.
- Excellent writing, brand voice, creative judgment, and sense of humor.
- Ability to move fast, manage multiple workstreams, and prioritize effectively.
Skills
- Social Media Management
- Organic Social
- Digital Content Creation
- Content Strategy
- Platform-Native Content Creation
- Internet Culture Monitoring
- Trend Analysis
- Meme Culture
- Brand Voice Management
- Content Calendar Development
- Community Engagement
- User-Generated Content (UGC) Management
- Creator Collaboration
- Social Media Performance Tracking
- Content Library Management
- Social Media Management Tools
- Writing
- Creative Judgment
- Sense of Humor
- Time Management
- Prioritization
Location
- Remote
Work Type
- Full-time
Experience Level
- 3-5 years
About the Company
- ECHELON is a veteran founded & operated energy drink.
- The brand is built for the military community, athletes, competitors, and those who demand more.
- Products contain no artificial flavors or colors, zero sugar, and no proprietary blends.
- ECHELON is gritty, community-driven, and rapidly scaling across military, DTC, and national retail.