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About the Role
StoryBrand is seeking a Marketing Campaign Manager to translate marketing strategy into compelling campaigns that drive revenue. This is a hands-on role requiring strong marketing and copywriting skills to manage campaigns from inception to launch, in collaboration with various internal teams.
Responsibilities
- Manage marketing campaigns for product launches, evergreen offers, webinars, and events.
- Build campaign plans, timelines, briefs, and asset requirements.
- Coordinate execution across email, landing pages, social, media, sales, and creative teams.
- Ensure campaign progression from kickoff through launch and follow-up.
- Write copy for landing pages, email campaigns, sales collateral, video scripts, case studies, and presentations.
- Translate product positioning into clear campaign messaging.
- Maintain consistency across campaign touchpoints.
- Create and update sales decks, one-pagers, case studies, and other sales materials.
- Write creative briefs and scripts for campaign assets.
- Partner with social, media, and design teams to ensure campaign needs are met.
- Track campaign performance and key results.
- Identify opportunities to improve messaging and conversion.
- Share recommendations and learnings with the VP of Marketing.
Requirements
- 5–7 years of marketing experience.
- Excellent copywriting skills.
- Experience managing integrated marketing campaigns.
- Experience with product launches, email, landing pages, and sales collateral.
- Strong project management and cross-functional communication skills.
- Ability to transition between strategy and hands-on execution.
- HubSpot experience preferred.
Skills
- Marketing campaign management
- Copywriting
- Project management
- Cross-functional communication
- Strategy development
- Campaign execution
- Performance tracking
- Messaging development
- Sales collateral creation
- Creative brief writing
- HubSpot
Experience Level
- 5-7 years