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About the Role
The Region Marketing Director is responsible for regional marketing strategic direction and performance, focusing on increasing walk-in traffic, inbound phone calls, and new lead growth. This role provides data-supported marketing direction, aligns budgets, and establishes marketing standards, while partnering with cross-functional teams and division leadership.
Responsibilities
- Maintain accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
- Establish consistent standards for community-level marketing plans and monitor execution across assigned divisions.
- Collaboratively develop each division's annual marketing budget and coordinate approval with appropriate division leadership.
- Review, adjust, and approve marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners.
- Diagnose soft traffic trends and direct corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership.
- Serve as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
- Transfer best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
- Report performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.
- Develop, coach, and train division and field marketing teams on processes, procedures, standards, and marketing best practices.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
- Five (5) or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs.
- Two (2) or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives.
- Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.
Skills
- Comprehensive understanding of field marketing strategy, budget management, digital advertising, lead generation, and traffic performance metrics.
- Strong analytical and problem-solving skills with the ability to translate performance data into actionable marketing recommendations.
- Demonstrated ability to influence decisions, set standards, and drive accountability across multiple divisions.
- Strong leadership, coaching, and team development skills.
- Effective written, verbal, and presentation communication skills for reporting to senior leadership and division stakeholders.
- Ability to manage competing priorities, lead through ambiguity, and coordinate work through cross-functional partnerships.
- Proficiency with Microsoft Office applications, marketing analytics tools, and budget management or reporting systems.
Location
- Assigned divisions
Work Type
- Office and field environments
- Frequent travel across assigned divisions
- Occasional evening or weekend availability
Experience Level
- Five (5) or more years of progressive marketing experience
- Two (2) or more years of experience leading, coaching, or directing marketing team members
Education Level
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
Benefits
- Medical, dental, vision
- Paid time off and paid holidays
- Paid parental leave
- Traditional and Roth 401(k) options
- Profit sharing plan
- Employee home purchase plan
About the Company
- M/I Homes has been building new homes of outstanding quality and superior design for 50 years.
- Founded in 1976, M/I Homes has fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation’s leading homebuilders.
- Started as a family business and grew into a national leader with divisions in 17 markets.
Equal Opportunity
- We are committed to attracting, developing, and retaining talent that reflects the customers we serve and the communities where we live and work.
- We are proud to be an EEO/AA employer M/F/D/V.
- We maintain a drug-free workplace and perform pre-employment substance abuse testing.