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About the Role
The Event Vehicle Coordinator acts as a Red Bull Brand ambassador, responsible for the Red Bull Event Vehicle (EV) and its role in grassroots, field marketing initiatives. This role involves planning and executing the EV schedule across events, sales support, and consumer moments, while also supporting content creation with the social media team. The coordinator reports to the Field Marketing Manager and National Event Manager to bring the EV's vision to life, aiming to create a program that surprises consumers with the vehicle's presence.
Responsibilities
- Keeping the event vehicle in top operational performance, ensuring Red Bull's premium appearance, including maintenance and cleanliness.
- Implementing a regional marketing and sales plan around the event vehicle.
- Leveraging a strong network in key sports and culture playgrounds within the region for EV programming.
- Ensuring sufficient cold product is available in the vehicle and tracking product seeding.
- Building and updating the event vehicle music and video content library.
- Obtaining necessary permits for EV programming.
- Maintaining travel & entertainment and activation budgets.
- Providing monthly reports on all event vehicle activity to the FMM & NEM.
- Collaborating with the Red Bull Media Network Content and Programming teams to identify content opportunities for @RedBullCanada social channels.
- Creating engaging content featuring the Event Vehicle to inspire and excite consumers.
- Ensuring assets are captured according to agreed-upon formats and raw deliverables.
Requirements
- Proven background in negotiation, partnerships & budget management.
- Excellent understanding of the sports and culture landscape within the region, with involvement in both.
- General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
- Possession of a current iOS (i.e., iPhone 8 or above) or Android (i.e., Samsung Galaxy S8 or above) device in good working condition.
- Valid driver’s license and ability to drive standard & automatic transmission vehicles.
- Comfortable and adept at driving in on and off-road situations.
- Sociable and outgoing, comfortable interacting with consumers of varying ages and backgrounds.
- Strong written, presentation, and verbal skills with attention to detail.
- Strong leadership, initiative, and communication skills.
- Ability to meet strict and demanding deadlines.
- Strong prioritization and organizational skills, with a solutions-based approach.
- Strong analytical skills, including proficiency in MS Office (Excel, Word, PowerPoint).
- Comfortable with substantial amounts of road travel.
Skills
- Marketing
- Negotiation
- Partnerships
- Budget management
- Sports and culture landscape understanding
- Social media content creation (Instagram, TikTok)
- Driving (standard & automatic, on/off-road)
- Consumer interaction
- Written communication
- Presentation skills
- Verbal communication
- Attention to detail
- Leadership
- Initiative
- Organizational skills
- Analytical skills
- MS Office proficiency (Excel, Word, PowerPoint)
Location
- Canada
Work Type
- Temporary
- Onsite
Experience Level
- 1-3 years of experience in Marketing
Salary/Compensations
- $20/hr - $22/hr
Benefits
- No
About the Company
- Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity.
Equal Opportunity
- Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.