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About the Role
Zenith is seeking an SEM Specialist to manage and optimize active SEM campaigns, build new campaigns, and contribute to account strategy development. This role involves analyzing data, creating reports, and supervising SEM Coordinators.
Responsibilities
- Activate and manage active SEM campaigns
- Build new campaigns, ads, and keywords based on client briefs
- Assist in compiling campaign spend estimates
- Perform optimizations based on insights from Search data
- Complete client reports with help from SEM Coordinators
- Supervise small group of SEM Coordinators
- Help training of SEM Coordinators
- Contribute to account and client strategy development
- Optimize budget pacing, bids and bidding strategies, ads and more
- Pull data from multiple systems to create PowerPoint and Excel reports
- Identify opportunities or insights during ongoing accounts from Engine systems and reports
- Create and update keywords lists, ad copy, landing pages, and ad extensions
- Assist in providing insight and analysis and perform updates/optimizations to improve performance
- Oversee the reconciliation of monthly invoices
Requirements
- 2-4 years of agency SEM experience or 2+ years of SEM experience outside of Agency
- A strong desire to learn and improve own skill set through directing learning
- Organization to work on multiple tasks simultaneously
- Detail oriented
- Comfort and strength in data aggregation, manipulation and analysis
- Strong numerical and computer skills
- High level of capability in Excel and PPT
- Good writing skills, for both ad copy writing and to summarize insights in a concise manner
- Strong public speaking, in order to discuss campaign aspects with clients in meetings
- Accountability
Skills
- SEM
- Excel
- PPT
- Data aggregation
- Data manipulation
- Data analysis
- Ad copy writing
- Public speaking
Location
- Canada
Work Type
- Full-time
Experience Level
- 2-4 years
Salary/Compensations
- $60,000-$70,000 per year
Benefits
- 3 weeks minimum vacation
- Additional long weekend Publicis days
- Holiday closures
- Birthday off
- Free Headspace memberships
- Wellness credits
- Technology credits
- Market leading savings plan
About the Company
- Zenith is the ROI Agency with over 6,000 specialists across 95 markets offering capabilities in Media, Data, Technology, Commerce and Content.
- Zenith is part of Publicis Media, the media arm of Publicis Groupe.
- Publicis Media Canada is Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
- We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
Equal Opportunity
- Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties.
- Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.