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About the Role
Wingstop is seeking a hands-on, concept-driven Art Director to bring ideas to life across social, digital, retail, and broadcast, while shaping a bold visual identity. This role involves developing campaigns from inception, executing creative across multiple touchpoints, and translating cultural signals into relevant, elevated work. The ideal candidate is a conceptual creative and visual storyteller proficient in graphic design and emerging AI tools, ready to define Wingstop's presence across culture and platforms.
Responsibilities
- Co-create original concepts, winning brand moments and integrated campaign ideas across multiple channels that drive engagement and business impact.
- Partner closely with copywriters and other creatives to develop visually-led storytelling and brand campaigns.
- Design and execute creative assets across social, digital, CRM, retail, OOH, presentations, and marketing materials that drive awareness, engagement, consideration, and broader business objectives.
- Own visual development and execution across both campaign and always-on creative work.
- Develop social-first creative ideas designed to perform across modern platforms, creator collaborations, partnerships, and content ecosystems.
- Translate cultural trends, digital behaviors, and audience insights into relevant, visually compelling creative that feels true to the brand.
- Help shape and evolve Wingstop's visual identity, creative systems, and design language across campaigns, content, partnerships, and customer touchpoints.
- Create high-quality design work quickly in a fast-paced, iterative environment with shifting priorities and tight timelines.
- Leverage AI-powered creative tools to accelerate concept development, visual exploration, creative iteration, and production workflows.
- Present work with clear thinking, rationale, and attention to creative detail.
- Collaborate cross-functionally with social, brand, marketing, and production teams to execute integrated work that supports business goals.
- Collaborate effectively with agency partners, production companies, freelancers, creators, and external creative partners to ensure work remains strategically aligned and creatively excellent.
- Contribute to production and execution needs across photoshoots, content captures, campaign launches, and brand initiatives.
- Manage multiple projects simultaneously while maintaining strong creative standards and attention to detail.
- Contribute to a culture of curiosity, collaboration, and creative excellence.
Requirements
- 3–6 years of art direction, design, or integrated creative experience, ideally within an advertising agency.
- Proven ability to concept and execute across multiple channels and formats.
- Portfolio demonstrating strong conceptual thinking, visual storytelling, and design craft.
- Strong conceptual thinking and ability to develop visually-led creative ideas.
- Excellent graphic design skills with strong typography, layout, composition, and visual systems fundamentals.
- Ability to execute polished creative work across digital, social, retail, presentation, and campaign formats.
- Strong understanding of visual storytelling, brand design, and art direction principles.
- Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
- Demonstrated ability to use AI tools to support ideation, concept development, visual exploration, and creative production workflows.
- Design experience in Figma, and motion graphics and animation skills in After Effects are a plus.
- Strong attention to detail and pride in the craft.
- Deep understanding of the cultural spaces that influence the Wingstop audience—including sports, music, fashion, entertainment, creators, fandom, gaming, internet culture, and emerging social behaviors.
- Ability to identify culturally relevant opportunities and translate them into distinctive, brand-right creative experiences and visual storytelling.
- Collaborative mindset and comfort working across disciplines and stakeholders.
- Clear communicator, able to present and defend ideas thoughtfully.
- Open to feedback and able to iterate quickly.
- Self-starter who takes ownership and follows through.
Skills
- Graphic Design
- Typography
- Layout
- Composition
- Visual Systems
- Visual Storytelling
- Brand Design
- Art Direction
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- AI Tools
- Figma
- After Effects
- Concept Development
- Creative Production
- Cultural Awareness
- Collaboration
- Communication
- Problem-Solving
Location
- Remote
Work Type
- Full-time
Experience Level
- 3-6 years
Benefits
- Unlimited paid time off for exempt employees
- One paid volunteer day of your choice
- Competitive bonus structure for eligible roles
- Team member stock purchase plan
- Health savings or flexible spending account options
- 401k matching
- Comprehensive medical, dental, and vision benefits
- Basic life and AD&D insurance provided
- Pet insurance
- Education Assistance
- Wellness reimbursement program
- Paid maternity and paternity leave
- Lunch provided every Tuesday and Thursday in office
- Discount on Wingstop gift cards
- Onsite game room
About the Company
- Wingstop's mission is to Serve the World Flavor, having served over one billion wings since opening in 1994. The company is one of the fastest-growing brands in the restaurant industry, driven by flavor and its people. The Wingstop Way core values include being entrepreneurial, service-minded, fun, and authentic, fostering a crave-worthy culture and talented team poised for accelerated growth.
Equal Opportunity
- Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.