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About the Role
We are seeking a hybrid social strategist who combines creative vision with analytical rigor to lead social and creator-led initiatives. This role will serve as the strategic engine for client accounts, developing social playbooks, scoping programs, and translating performance data into clear creative direction.
Responsibilities
- Develop comprehensive social playbooks, channel architectures, audience strategies, and creative frameworks for client accounts.
- Turn complex brand briefs, cultural shifts, platform behaviors, and audience insights into actionable, provocative creative briefs.
- Identify culturally relevant niches, communities, behaviors, and emerging opportunities where brands can credibly participate and create disproportionate impact.
- Develop concise, compelling POVs on emerging social behaviors, platform changes, cultural trends and industry shifts.
- Partner with account and executive leads to build clear scopes of work (SOWs), define deliverables, and estimate strategic/creative resource allocation.
- Serve as a senior strategic voice in client presentations, campaign launches, client advisory conversations, and pitch initiatives.
- Guide brands through the full lifecycle of building and cultivating a social presence, from defining the initial strategy and content/platform model through ongoing optimization, experimentation, and growth.
- Design robust measurement frameworks and KPI models tailored to client goals across brand awareness, engagement, and conversion.
- Own and oversee monthly, quarterly, and post-campaign reporting—synthesizing data from social listening, native analytics, paid performance data, and attribution tools into clear executive summaries.
- Look beyond topline metrics to understand why content is or is not working, and train teams to do the same.
- Build a culture of test-and-learn across client work, using performance signals to sharpen creative output in real time.
- Extract actionable insights from performance data to directly inform future creative iterations and strategic pivots.
- Bring a strong social and performance-led POV to creative conversations.
- Consult with and advise the dedicated influencer team on campaign strategy, target creator personas, and content themes to ensure strategic alignment.
- Partner with creative teams to advise on creative social strategy on active programs.
- Guide and support internal social content creators, videographers, and editors to ensure output stays grounded in platform best practices and strategic goals.
- Evaluate emerging platforms, viral trends, and AI-assisted creative workflows to continuously elevate agency output.
Requirements
- 8+ years in social strategy, creative strategy, or digital analytics within an agency or high-growth brand environment.
- Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks.
- Proven ability to turn raw data into narrative insights.
- Direct experience authoring client-facing social playbooks, creative briefs, and campaign scoping models.
- Proven ability to advise dedicated execution teams without needing to own project logistics.
- Experience coaching and inspiring internal content creators to elevate their output while maintaining strategic discipline.
Skills
- Social Strategy
- Creative Strategy
- Digital Analytics
- Social Analytics Tools
- Social Listening Platforms
- Performance Reporting Frameworks
- Creative Briefs
- Campaign Scoping
- Influencer Marketing Strategy
- Content Creation Guidance
- Emerging Platforms
- Viral Trends
- AI-Assisted Creative Workflows
Location
- Toronto
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $150,000–$160,000
Benefits
- Hybrid setup
- Up to 28 paid days off
- Winter holiday shutdowns
- Health, dental, and vision plans
- Salt Bucks for wellness, RRSPs, or extra time off
- Dedicated Salt Days
- Top-tier learning access
- Formal leadership development
- Referral and new business bonuses
- Exclusive lifestyle perks
- Personalized wellness options
About the Company
- Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
- Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences.
- We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.
- We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here.
- We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.
Equal Opportunity
- Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.