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About the Role
We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization. This leader will define how we use paid investment across the full buyer journey, building the operating model, measurement capabilities, and team required to scale globally. The ideal leader operates at the intersection of technology, data science, and creative storytelling, is AI-first, commercially minded, and possesses the technical depth to navigate dual go-to-market motions.
Responsibilities
- Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels to accelerate enterprise pipeline for the Okta and Auth0 product portfolios.
- Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams, cultivating a culture of operational excellence and continuous innovation.
- Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations, optimization priorities, and executive-level decisions.
- Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership, translating paid media outcomes into commercial business impact, revenue predictability, and CAC/LTV efficiency.
- Champion the adoption of cutting-edge AI methodologies to establish Okta as an industry benchmark in modern B2B demand generation.
- Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous governance, scenario modeling, and managing tier-one global agency and platform partnerships.
- Partner with Marketing Operations, Analytics, and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals that connect media investment to qualified demand, pipeline, and revenue.
- Ensure paid media is connected to the broader buyer journey — from audience creation and demand capture through retargeting, conversion, and pipeline progression.
- Scale bespoke Account-Based Marketing (ABM) media programs targeting Global 2000 enterprise accounts while optimizing high-volume self-serve developer acquisition funnels.
Requirements
- 12–15+ years of progressive experience in Paid Media and Digital Growth Marketing, with 8+ years of people management including a proven track record of managing managers and leading distributed global teams.
- Deep expertise in enterprise B2B SaaS with a clear understanding of complex, multi-stakeholder buyer journeys, long sales cycles, and multi-product portfolio positioning.
- Proven ability to move from data and platform complexity to a clear point of view — identifying what matters, what action should be taken, and communicating recommendations simply to senior leaders.
- Demonstrated success owning and scaling tens of millions in annual media budgets with full accountability for pipeline contribution, revenue attainment, and unit economics.
- Exceptional communication and storytelling skills, with the ability to distill complex digital mechanics into compelling strategic narratives for C-level stakeholders and board-level presentations.
- Deep understanding of modern ad tech/martech architectures, audience graphs, CRM integrations (Salesforce), BI tools (Looker, Tableau), and conversion rate optimization (CRO) engines.
- High degree of comfort operating in high-growth, ambiguous environments, with a track record of independently driving ambiguous, cross-functional work to closure.
- Passion for staying ahead of macroeconomic shifts, digital privacy regulations, and emerging AI technologies, with the agility to pivot strategies proactively.
Skills
- Paid Media
- Performance Marketing
- Audience Development
- Demand Capture
- Pipeline Creation
- AI Methodologies
- Predictive Audience Modeling
- Autonomous Bid Management
- Generative Creative Workflows
- B2B Demand Generation
- MMM
- MTA
- Incrementality Testing
- ABM
- Developer Acquisition
- Ad Tech
- MarTech
- Salesforce
- Looker
- Tableau
- CRO
Location
- San Francisco Bay area
- California (excluding San Francisco Bay Area)
- Colorado
- Illinois
- New York
- Washington
- Canada
Work Type
- In-person onboarding
Experience Level
- Senior Director
- 12-15+ years of experience
- 8+ years of people management
Salary/Compensations
- $269,000—$369,000 USD (San Francisco Bay area)
- $240,000—$330,000 USD (California (excluding San Francisco Bay Area), Colorado, Illinois, New York, Washington)
- $21,200—$291,000 CAD (Canada)
Benefits
- Equity (where applicable)
- Bonus
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Flexible spending account
- Paid leave (including PTO and parental leave)
- RRSP with a match (Canada)
- Healthcare spending (Canada)
- Telemedicine (Canada)
About the Company
- Secure Every Identity, from AI to Human. Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
- We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Equal Opportunity
- Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
- If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
- Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.