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About the Role
The Senior Vice President, Product Management – Activation Products will lead Comscore’s activation product portfolio, translating strategy into roadmap priorities, execution plans, and business outcomes for products that convert data into actionable targeting and media activation solutions. This role requires strong product operating discipline, programmatic and ad tech fluency, customer focus, and cross-functional coordination.
Responsibilities
- Lead product strategy, roadmap, prioritization, and performance management for Comscore’s Activation product portfolio.
- Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, brand safety and suitability, data partnerships, and emerging activation use cases.
- Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments.
- Translate customer needs, market trends, competitive dynamics, and performance data into clear product priorities and commercial opportunities.
- Partner with digital measurement, analytics, data science, engineering, and methodology teams to strengthen the connection between audience definition, activation, campaign performance, measurement, and optimization.
- Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics.
- Establish operating rhythms and governance mechanisms that support faster decision-making while managing privacy, data rights, partner, operational, and compliance considerations.
- Lead and develop a high-performing Activation Product Management function with strong product judgment, commercial orientation, customer focus, and accountability for measurable outcomes.
Requirements
- 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field.
- Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios.
- Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models.
- Strong commercial acumen, with the ability to connect customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution.
- Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership.
- Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs.
- Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred.
Skills
- Product Management
- Product Strategy
- Ad Tech
- Programmatic
- Media
- Data
- Analytics
- SaaS
- Audience Targeting
- Media Activation
- Advertising Technology
- Programmatic Workflows
- DSPs
- SSPs
- DMPs
- Clean Rooms
- Data Marketplaces
- Audience Onboarding
- Privacy-Centric Targeting
- Platform Distribution Models
- Commercial Acumen
- Strategic Thinking
- Analytical Judgment
- Executive Communication
- Data Rights Navigation
- Privacy Navigation
- Governance Navigation
- Partner Constraint Navigation
- Data Product Risk Navigation
Location
- New York, NY
- Reston, VA
Work Type
- Full-time
Experience Level
- Senior
- 10+ years
Salary/Compensations
- $275K
About the Company
- Comscore is pioneering the future of cross-platform media measurement, providing insights for organizations to make confident decisions. They value Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting, and evaluating media across platforms, offering a data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights. They are an emerging, third-party source for reliable and comprehensive cross-platform measurement.
Equal Opportunity
- We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
- To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.