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About the Role

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working alongside client teams to create holistic strategies tailored to client goals. The Manager, Influencer Marketing will be the driving force behind influencer capabilities from development to execution of strategy, forming partnerships with Influencers to promote brand exposure across various platforms, building brand awareness and introducing new customers to client brands. This role focuses on building brand love through creator efforts, building trust with clients, and partnering with internal teams to align strategy and measure performance against KPIs.

Responsibilities

Act as a trusted strategic leader for the influencer team, providing proactive guidance and a strong point of view across accounts.
Anticipate client needs and guide stakeholder meetings with confidence and minimal supervision.
Collaborate with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing.
Develop campaign and long-term Influencer strategy for clients, applying a solid understanding of client-specific information, industry trends, key products, customer insights, and competitive landscape.
Source influencers, foster partnerships, and pitch relevant brand opportunities with full funnel impact aligning back to key KPIs.
Educate influencers on brand and campaign expectations, producing brand-safe, high-quality, channel-appropriate content.
Document, analyze, and provide meaningful insights on campaign performance.
Develop testing and roadmap priorities for clients using a test and learn mindset.
Inform on influencer trends and partnership opportunities by continuously monitoring cultural conversations, influencer trends, social platform evolutions, and competitor activities.
Manage influencer campaign budgets and contracting, collaborating with legal, tax, finance, and corporate communication teams.
Drive the strategic identification, nurturing, and management of multicultural influencer partnerships to elevate brand relevance and foster deep engagement across diverse communities.
Collaborate across key paid media channels to amplify influencer content through boosting and/or affiliate integration.
Provide thought-leadership and subject matter expertise to internal teams during the pitch process to win new business.
Lead and inspire a team of direct reports, fostering a collaborative and growth-oriented environment through training, mentoring, and coaching.

Requirements

3+ years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or non-agency setting.
6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy.
Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers.
Proven track record of developing and implementing influencer campaigns with experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration.
Measurement-minded with a strong understanding of performance metrics and a data-driven mindset.
Strong analytical skills and experience in tracking relevant metrics.
Experience with a wide range of social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), including 360 campaigns inclusive of experiential and/or alternative talent media touch points.
Utilization of Influencer tools and tech platforms (Google Analytics, Sprout Social, CreatorIQ or similar influencer sourcing platforms is a plus).
Strong commitment to developing junior team members' skills, encouraging their professional growth, and guiding them in executing high-quality work that aligns with client objectives.
Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship.

Skills

Influencer ecosystem understanding (social media channels, influencers, content, creators)
Writing
Editing
Proofreading
Analytical skills
Data-driven mindset
Social media platforms activation
Influencer tools and tech platforms

Location

Minneapolis
Chicago
New York

Work Type

Hybrid

Experience Level

Manager

Salary/Compensations

$90,000 to $132,000
Potential for an annual bonus of up to 20% of base salary

Benefits

Competitive compensation
Meaningful bonus program
Excellent health coverage
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to Minneapolis headquarters for company events, team events, and in-person collaboration
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for mobile phone and data plan
Sabbatical program
Charitable giving via time and financial match program
Shenanigan’s Day

About the Company

Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow.
We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group.
We build smarter media and measurement programs that drive real, profitable growth.
Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success.
Our approach to full-funnel strategy, buying, and measurement delivers results that matter.
Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.
Culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running.
We lead with trust, transparency, and a commitment to doing the hard work others avoid.
Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member.
We create an environment where smart, driven people can do their best work and support one another.
We’re equally committed to inclusion and belonging.
Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law.

Equal Opportunity

Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all.
Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law).
We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.
If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at application.accomodations@ovative.com.