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About the Role
VML is seeking a Program Manager (Freelance) to lead and manage campaign launches, digital development projects, and content initiatives, focusing on North American Website Redesigns and launches for the Digital E-Commerce sector. This role involves migrating and modernizing existing CMS and related management systems, with a strong emphasis on CX/Consumer related electronic payment portals.
Responsibilities
- Lead and manage campaign launches, digital development projects and content initiatives, collaborating closely with cross-functional teams.
- Own project roadmaps, budgets, and resource allocation.
- Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints.
- Develop and manage detailed project plans and timelines.
- Migrate and modernize existing CMS and related management systems focusing on CX/Consumer related electronic payment portals.
- Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards.
- Implement project management best practices and optimize workflows.
- Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations.
- Lead project meetings and presentations.
- Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
- Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content.
- Establish and maintain content style guides and governance processes.
- Mentor and guide junior team members, providing support and fostering a collaborative team environment.
Requirements
- 5-9+ years of experience in project management in an Advertising Agency.
- Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
- Ability to start immediately.
- Proven track record of successful omni-channel campaign launches and content initiatives.
- Deep understanding of website development lifecycle, content strategy, and SEO.
- Strong analytical skills.
- Client management experience (if applicable).
- Agency experience (a plus).
- Experience with Financial, Banking, E-Payment or related client accounts very helpful.
Skills
- Sitecore, SFMC, AEM or related systems strongly desired
- Understanding of a Product roadmap strongly desired for B2B launches in the digital e-comm sector
- Expert in project management methodologies and tools
- Deep understanding of Agile and Waterfall methodologies
- Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com)
- Expert-level proficiency in content management systems (CMS)
- Technical understanding and web development lifecycle knowledge
- Solid understanding of web design principles, development processes, content strategy best practices, and SEO
- Hi EQ and the ability to be in a highly visible role with a strong Technical (SDLC - through launch) understanding
- Technical proficiency
- Strong familiarity with CMS platforms (e.g., WordPress, Drupal, AEM)
- Strong familiarity with HTML, CSS, JavaScript
- Strong familiarity with website analytics tools
- Experience with website accessibility standards (WCAG) is highly preferred.
Location
- North American
Work Type
- Freelance
- Hybrid
Experience Level
- 5-9+ years
Salary/Compensations
- $70—$85 USD
Benefits
- Competitive benefits package
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
- At VML, we are a beacon of innovation and growth in an ever-evolving world.
- Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
- With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
- Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
- Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
- We deliver end-to-end solutions that result in revolutionary work.
- At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.
- Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.
- Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interacti
- VML is a WPP Agency.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.