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About the Role

As a Senior Performance Creative, you will concept, produce, and ship paid creative for Kraken Consumer and Krak. This hybrid role focuses on paid static but also involves ideation and creation of performance video, utilizing generative AI as a core production method. You will manage projects from concept to completion, delivering multi-market asset sets with a strong understanding of audience engagement.

Responsibilities

Own paid static for Kraken Consumer across product launches, campaigns, promotions, and always-on activity.
Build creative for channels including Meta, TikTok, YouTube, LinkedIn, Reddit, and X, adapting to each platform's specifications and native feel.
Concept and cut performance video to create complete cross-format campaign sets, from 9:16 sound-on to 1:1 and 4:5 formats.
Produce AI-generated and AI-assisted video and imagery, determining when AI is the most efficient tool for creating effective ads.
Bring original ideas to briefs, pitching culturally timely, internet-native concepts.
Version and localize creative assets at scale across markets, languages, formats, and regulatory requirements.
Build creative designed for testing, analyzing results, forming a point of view on variant performance, and iterating on hooks, concepts, and cuts.
Partner with Product Marketing, compliance, and regional teams to gain approvals while maintaining creative integrity.
Maintain a high craft standard for personal work and ensure files are well-organized for collaboration.

Requirements

5+ years in performance creative at a high-volume in-house team or performance agency, preferably in fintech, crypto, gaming, or another regulated category.
A portfolio demonstrating paid static work, including brief/objective, results (where possible), video cuts, AI-generated/assisted pieces, and a tested concept with data analysis.
Proficiency in layout, hierarchy, type, and composition that performs well at thumbnail size, in-feed, and in multiple languages.
Platform-native instincts across Meta, TikTok, and YouTube, with the ability to explain platform-specific build requirements.
Real video skills, from concept to finished, sound-designed cut.
High-level command of generative AI video and image tooling with shipped work examples.
Experience within a structured creative testing program, fluency in key performance metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS), and the ability to translate test results into creative decisions.
Fluency in internet and meme culture, with comedic timing and an understanding of current trends.
Ability to work at speed without sacrificing quality, comfortable with fast turnarounds, multiple review rounds, and late changes.
Comfort working within regulatory constraints, including layouts that accommodate risk warnings and market-specific requirements.
Solid copywriting instincts, focusing on plain language, value proposition, and avoiding hype or jargon.
Proficiency in Figma and Adobe Creative Suite (After Effects, Premiere, Photoshop), alongside strong generative AI skills.
Curiosity about investing and crypto, with the ability to make the space understandable to others.

Skills

Performance creative
Paid static creative
Performance video creation
Generative AI (video and image)
Meta
TikTok
YouTube
LinkedIn
Reddit
X
Creative concepting
Localization
Creative testing
Data analysis
Regulatory compliance
Copywriting
Figma
Adobe After Effects
Adobe Premiere
Adobe Photoshop
Internet culture
Meme culture
Comedic timing

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

Senior

About the Company

Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks.
Payward has spent 15 years building a modern, globally accessible financial infrastructure platform to advance an open, global financial system.
Kraken is one of the world's longest-standing crypto platforms, founded in 2011 and trusted by over 10 million individuals and institutions globally.
Kraken offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients.
The Kraken Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak, covering performance ad creative, static and 3D design, motion design, AI video creative, and web design.
The team collaborates closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle, and regional leads, ensuring brand and messaging quality.

Equal Opportunity

Payward celebrates diverse talents, backgrounds, contributions, and unique perspectives.
Hiring is based on merit, seeking individuals with the right abilities, knowledge, and skills.
Encourages applications even if not all listed requirements are met, especially for those passionate or knowledgeable about crypto.
May use job-related skills or work-style assessments, evaluated consistently and considered alongside experience and interviews.
As an equal opportunity employer, Payward does not tolerate discrimination or harassment based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic.
Considers qualified applicants with criminal histories in accordance with the San Francisco Fair Chance Ordinance.