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About the Role
The Solana Foundation is seeking an Institutional Growth Marketing Lead to own the end-to-end marketing strategy for institutional audiences. This role involves defining target audiences, building campaigns and content, and providing sales enablement materials to the business development team. The goal is to create marketing that is genuinely useful to allocators and heads of digital assets at major financial institutions.
Responsibilities
- Segment the institutional and capital-markets audience down to named accounts and specific personas.
- Develop and execute integrated campaigns around tokenization and internet capital markets across owned, earned, and partner channels.
- Build sales enablement materials for Institutional BD, including narratives, decks, one-pagers, objection handling, and a maintained content library.
- Produce flagship research and reports in partnership with the Data team, creating work that gets cited rather than skimmed.
- Drive event and partnership activation alongside the Events team, with Breakpoint serving as the anchor moment.
- Measure institutional engagement and pipeline influence in partnership with BD, establishing clear success metrics and reporting results honestly.
Requirements
- Substantial experience marketing to institutional financial audiences - asset managers, banks, allocators, market infrastructure, or fintech serving those buyers.
- Demonstrated ownership of a full-funnel program, not just campaign execution: you have defined the audience, built the plan, and been accountable for what it produced.
- The ability to write with authority for a sophisticated financial reader, and the judgment to know when a claim needs a source.
- Experience building sales enablement that a commercial team actually uses.
- Comfort with research and data: you can brief an analysis, interrogate the output, and turn it into a narrative that holds.
- A working understanding of digital assets and where tokenization, stablecoins and market structure are genuinely heading.
- Fluency with AI tooling for research, segmentation, drafting and campaign analysis.
- Experience sitting on the institutional side at a bank, fund, or market infrastructure provider.
- Experience in the fintech or blockchain industry.
- Experience launching a research franchise or flagship industry report.
- An existing network among institutional digital-asset teams.
- Ability to hold your own in a room with both a crypto-native founder and a chief investment officer.
Skills
- Marketing
- Communications
- Institutional Marketing
- Campaign Development
- Content Creation
- Sales Enablement
- Research
- Data Analysis
- Event Management
- Partnership Activation
- AI Tooling
- Digital Assets
- Tokenization
- Stablecoins
- Market Structure
Location
- New York
Work Type
- Full-time
Experience Level
- Substantial experience marketing to institutional financial audiences
- Demonstrated ownership of a full-funnel program
- Experience building sales enablement
- Experience in the fintech or blockchain industry
- Experience launching a research franchise
About the Company
- The Solana Foundation is a non-profit based in Zug, Switzerland, dedicated to the adoption, decentralization, and security of the Solana network.
- Solana is a high performance blockchain that can deliver a fast and friendly user experience, without sacrificing security.
- The Solana Foundation is working to realize a world where individuals own their data, use permissionless networks, and transfer information and value freely around the world.
- The Solana Foundation's marketing and communications team tells the story of what is being built on Solana.
- We work across developers and founders, traders and crypto-native users, institutions and capital-market participants, payments companies and merchants, enterprises and consumer platforms, and the policymakers and media who shape how all of it is understood.
- We are deliberately lean, fast, and close to the work.