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About the Role
This senior leadership role is responsible for defining LSEG's enterprise brand positioning. You will lead the development of a clear, differentiated market narrative, strengthen brand architecture, and ensure a consistent story across all audiences. You will oversee brand strategy and strategic initiatives marketing teams, aligning enterprise positioning, messaging, and marketing into a coordinated function to support business growth.
Responsibilities
- Defining and delivering LSEG's enterprise brand strategy, ensuring alignment with Group strategy and commercial priorities.
- Owning the enterprise positioning of LSEG, developing a clear, differentiated market narrative.
- Leading the Brand Strategy and Strategic Initiatives Marketing teams, creating close alignment between brand, messaging, positioning and strategic marketing.
- Developing and maintaining LSEG's enterprise messaging architecture, ensuring consistency across all audiences, channels and business areas.
- Defining, evolving and governing LSEG's strategic industry themes (currently including Sustainable Finance & Investment (SFI), AI, Private Markets and Digitalisation).
- Bringing the enterprise story to life through the Make More Possible platform, ensuring strategic themes reinforce the overall LSEG brand.
- Simplifying and evolving LSEG's brand architecture to improve customer understanding, reduce complexity and support future growth.
- Delivering and overseeing LSEG's global brand strategy and amplification, partnering with teams across Corporate Affairs & Marketing to strengthen brand awareness, familiarity, and differentiation across markets.
- Embedding AI tools and capabilities into brand and marketing workflows to improve efficiency, consistency, quality, and effectiveness.
- Working closely with senior stakeholders across the organisation to align brand investment with commercial, customer and corporate priorities.
- Leading and developing high-performing teams while embedding modern ways of working and AI-enabled capabilities.
Requirements
- Enterprise brand strategy and positioning expertise.
- Strong creative and strategic thinking with a customer-centric mindset and focus on business impact.
- Experience shaping brand strategy for complex global organisations.
- Strong stakeholder management and leadership skills.
- Excellent communicator, capable of building credibility and driving alignment across senior leadership.
- Curiosity and enthusiasm for AI and innovation.
Location
- London
Work Type
- Full-time
Experience Level
- Director
Benefits
- Healthcare
- Retirement planning
- Paid volunteering days
- Wellbeing initiatives
About the Company
- LSEG (London Stock Exchange Group) is a diversified global financial markets infrastructure and data business.
- We are dedicated, open-access partners with a commitment to excellence.
- We enable businesses and economies globally to fund innovation, manage risk and create jobs.
- We have contributed to supporting financial stability and growth for over 300 years.
- Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.
- Our values are Integrity, Partnership, Excellence and Change.
- We are a dynamic organisation of 25,000 people across 65 countries.
- We are committed to sustainability across our global business.
- The LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence.
Equal Opportunity
- We are proud to be an equal opportunities employer.
- We do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law.
- Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.