Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Digital Manager role.
Rezi rewrites your resume against Colt Technology Services's job description. Free.
Tailor your resume to this Digital Manager role.
Rezi rewrites your resume against Colt Technology Services's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Digital Manager posting at Colt Technology Services — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Digital Manager posting at Colt Technology Services — free, in seconds.
About the Role
Following the successful overhaul of Colt.net and a major brand refresh, an exciting opportunity has opened up within our Brand & Content team for a Digital Manager to lead, manage and optimise Colt's digital estate. This is a high-impact role at the heart of Colt's digital presence. You'll be responsible for delivering a seamless, engaging and online experience that supports our brand and business goals.
Responsibilities
- Owning Colt's websites and associated digital properties, including content, functionality, UX, performance and roadmap planning.
- Managing CMS updates, page creation and content publishing schedules.
- Monitoring and optimising website performance, including speed, uptime, SEO, AEO, user engagement and conversion rates.
- Identifying opportunities to improve user journeys, discoverability and overall digital experience.
- Collaborating with brand designers, content specialists, and agency partners to deliver new features and enhancements.
- Managing web technology platforms, budgets, tools and vendor relationships.
- Defining, tracking and reporting key performance indicators including traffic, engagement, customer journeys and conversion metrics.
- Translating business and stakeholder needs into a clear website development roadmap.
Requirements
- Hands-on experience with Webflow and/or Framer is essential.
- Confident designing, building and deploying new components independently.
- Strong understanding of user-centred design principles, UX best practices and digital / Figma experience is highly desirable.
- Proven knowledge of website performance optimisation, including Google Lighthouse, Core Web Vitals, image optimisation.
- Experience managing tag management, cookie consent platforms, accessibility standards (WCAG) and website governance.
- Experience defining and delivering website strategies that improve user journeys, content discoverability, navigation and conversion performance.
- Ability to create scalable content structures, information architecture standards and governance models that support growth.
- Experience delivering experimentation, optimisation and personalisation initiatives that improve outcomes.
- Strong understanding of emerging AI-powered and agentic workflows, marketing automation ecosystems.
- Deep understanding of the evolving search landscape, including Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
- Ability to work with both technical and non-technical stakeholders to create structured, discoverable content.
- Experience developing content strategies that improve brand visibility across traditional search, AI-powered search experiences and answer engines through discoverability.
- Strong experience using Google Analytics and/or PostHog to monitor website performance.
- Ability to define KPIs, analyse trends and identify opportunities for improvement across traffic, engagement, discoverability and conversion metrics.
- Confident presenting performance insights and recommendations to a range of stakeholders, translating complex data into clear actions and business outcomes.
Skills
- Webflow
- Framer
- Figma
- Google Lighthouse
- Core Web Vitals
- Image optimisation
- Tag management
- Cookie consent platforms
- WCAG
- Website governance
- AI-powered workflows
- Agentic workflows
- Marketing automation
- SEO
- AEO
- GEO
- Google Analytics
- PostHog
About the Company
- Colt's digital estate.