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About the Role
The Senior Manager, DTC Programme plays a critical role in ensuring strategic initiatives land effectively across regional business teams and helps shape how Deckers EMEA plans, prioritizes, and delivers future change in the DTC business. This role focuses on the people and operational side of transformation, ensuring new systems, processes, and ways of working are understood, adopted, and embedded across markets and functions.
Responsibilities
- Lead change impact and readiness assessments for EMEA markets, teams, and functions across strategic DTC initiatives.
- Develop and execute change, communication, and training plans aligned to major program delivery milestones.
- Act as the primary change point of contact for EMEA stakeholders, building relationships across operations, customer service, retail, marketing, finance, and regional leadership teams.
- Design and deliver targeted communications, SOPs, learning materials, and train-the-trainer approaches for different user groups and markets.
- Identify adoption risks, gather post-launch feedback, and feed lessons learned into future change waves and roadmap planning.
Requirements
- Proven experience in technology-enabled change, operational readiness, and multi-market or regional change across EMEA.
- Excellent communication, stakeholder engagement, and relationship-building skills, with the ability to influence at all levels.
- Ability to manage multiple concurrent change initiatives.
- Line management experience.
- Agile or hybrid delivery experience.
- Exposure to e-commerce platforms, payments, logistics, CRM, or retail systems is desirable.
Skills
- Change management
- Communication
- Stakeholder engagement
- Relationship building
- Influencing
- Project management
- Agile delivery
- Hybrid delivery
- E-commerce platforms
- Payments systems
- Logistics systems
- CRM systems
- Retail systems
Location
- EMEA
Work Type
- Hybrid
- Flexible Working Environment
Experience Level
- Senior Manager
- Line management experience
Salary/Compensations
- Competitive Pay and Bonuses
Benefits
- Generous Holidays + Bank Holidays
- Half day Fridays (work permitting)
- Extras, discounts, perks & volunteering opportunities
- Global Mentorship Programme
- Growth and Development opportunities
About the Company
- At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond.
- Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
- We believe that the company you build is defined by the company you keep.
- We believe that a diverse, inclusive culture drives creativity and success.
- We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers.
- We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.
- Because the more perspectives we share, the better we can be.
- Deckers Brands was built on the idea of pursuing passion.
Equal Opportunity
- Equal Employment Opportunity
- Diversity and inclusion are key to our success.
- We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.
- We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.