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About the Role

Kenvue is seeking a Senior Retailer Strategy Manager to lead the development of differentiated omni channel and customer strategies, driving business goals and financial targets for an assigned portfolio. This role involves bringing the voice of the customer into planning, translating insights into commercial recommendations, and partnering across functions to achieve category growth and successful innovation launches.

Responsibilities

Lead the development of differentiated omni channel, including e-commerce, and customer strategies to achieve business goals and financial targets for an assigned portfolio.
Bring the voice of the customer into planning and execution.
Turn insights into commercial recommendations.
Partner across functions to deliver category growth and successful innovation launches.
Convert shopper, category, consumer, retailer, and competitive insights into actionable commercial recommendations.
Analyze customer POS, share trends, and competitor activity against targets.
Bring timely customer insights into S&OE and demand-planning forecasts.
Lead Retail, Innovation, Strategy and Execution meetings to prioritize deliverables on a 0- to 3-month horizon.
Drive in-year business performance through gap-closure activities, trade-spend ROI opportunities, and post-event analysis across promotional effectiveness, trade investment, pricing, margin, and category growth.
Lead cross-functional alignment from strategy through execution across Brand, Sales, Finance, Supply Chain, Demand Planning, Category, Customer Service, and Project Management to remove barriers and land execution.
Contribute customer inputs to Portfolio Management Review and new-product planning, including distribution, trade funding, promotional strategy, availability, and execution requirements.
Lead new-product launch execution plans, including external launch strategies, retailer sell stories, sales enablement materials, launch toolkits, promotional guidance, objection handling, and execution within the Sales organization.
Develop promotional, category-growth, and omnichannel activation plans using trade fundamentals, Revenue Growth Management frameworks, in-store execution, e-commerce fundamentals, digital shelf, retail media, and Joint Business Planning support.
Translate brand and category priorities into customer-specific annual plans, Sales toolkits, customer sell-in materials, Trade Fundamentals, and Go-To-Market strategies.

Requirements

Bachelor's degree in Business or a related field.
A minimum of 6 years of experience with 3+ years of direct sales or marketing experience in a relevant industry.
Advanced analytical skills, with strong critical-thinking and logic capability.
Proven ability to translate data, shopper insights, customer POS, and competitive trends into clear commercial recommendations and action plans.
Strong understanding of consumer sales, channels, Canadian retailers, trade fundamentals, promotional planning, pricing, margin, and ROI principles.
Knowledge of or experience in forecasting and/or monthly volume reporting and analysis.
Demonstrated ability to develop customer-facing presentations, sell stories, launch materials, and Sales enablement tools.
Advanced Excel and PowerPoint skills, with the ability to present sophisticated information concisely and effectively.
Strong project-management, problem-solving, and prioritization skills.
Proven ability to influence multiple levels and functions within and across the organization.
Valid G driver's license.
Experience in CPG, manufacturing, or retail.
Proficiency with NIQ, Numerator, Tableau, Power BI, syndicated data, customer portals, or other visualization tools.
Trade-promotion, pricing, or commercial-finance acumen, including experience with trade investment, promotional ROI, margin, pricing, and/or P&L implications.
Experience developing customer-facing sell stories for retailer line reviews, innovation sell-in, Joint Business Planning, and category-growth recommendations.
Experience with e-commerce fundamentals, retail media, digital-shelf metrics, online merchandising, or omnichannel activation.
Experience in category management, shopper marketing, trade marketing, customer marketing, sales strategy, or key account management.
Experience in CPG, retail, pharmacy, grocery, mass, club, discount, or e-commerce channels.
Professional fluency in both French and English is considered a strong asset.

Skills

Omni channel strategy
E-commerce strategy
Customer strategy development
Insight translation
Commercial recommendation development
Category growth
Innovation launch
Integrated business planning
Shopper insights
Consumer insights
Retailer insights
Competitive insights
Actionable commercial recommendations
Customer POS analysis
Share trend analysis
Competitor activity analysis
S&OE
Demand planning
Retailer strategy
Innovation strategy
Execution strategy
Business performance analysis
Gap-closure activities
Trade-spend ROI analysis
Post-event analysis
Promotional effectiveness
Trade investment analysis
Pricing strategy
Margin analysis
Category growth analysis
Cross-functional alignment
Brand strategy
Sales strategy
Finance collaboration
Supply Chain collaboration
Demand Planning collaboration
Category collaboration
Customer Service collaboration
Project Management collaboration
Portfolio Management Review
New-product planning
Distribution planning
Trade funding
Promotional strategy
Product availability
Execution requirements
New-product launch execution
External launch strategies
Retailer sell stories
Sales enablement materials
Launch toolkits
Promotional guidance
Objection handling
Sales organization execution
Promotional plan development
Category-growth plan development
Omnichannel activation plan development
Revenue Growth Management frameworks
In-store execution
E-commerce fundamentals
Digital shelf optimization
Retail media strategy
Joint Business Planning
Brand priority translation
Category priority translation
Customer-specific annual plans
Sales toolkits
Customer sell-in materials
Trade Fundamentals
Go-To-Market strategies
Analytical skills
Critical-thinking
Logic capability
Data translation
Shopper insight translation
Competitive trend translation
Commercial recommendation formulation
Action plan development
Consumer sales understanding
Channel understanding
Canadian retailer knowledge
Trade fundamentals knowledge
Promotional planning knowledge
Pricing knowledge
Margin knowledge
ROI principles knowledge
Forecasting
Monthly volume reporting
Volume analysis
Customer-facing presentation development
Sell story development
Launch material development
Sales enablement tool development
Excel proficiency
PowerPoint proficiency
Information presentation
Project management
Problem-solving
Prioritization
Influencing skills
CPG experience
Manufacturing experience
Retail experience
NIQ proficiency
Numerator proficiency
Tableau proficiency
Power BI proficiency
Syndicated data analysis
Customer portal utilization
Visualization tool proficiency
Trade-promotion acumen
Pricing acumen
Commercial-finance acumen
Trade investment management
Promotional ROI analysis
P&L implication analysis
Retailer line review presentation
Innovation sell-in presentation
Joint Business Planning development
Category-growth recommendation development
Retail media management
Digital-shelf metrics analysis
Online merchandising
Omnichannel activation
Category management
Shopper marketing
Trade marketing
Customer marketing
Sales strategy development
Key account management
Pharmacy channel experience
Grocery channel experience
Mass channel experience
Club channel experience
Discount channel experience
E-commerce channel experience
French language proficiency
English language proficiency

Location

North America
Canada
Ontario
Toronto

Work Type

Hybrid

Experience Level

Senior
6+ years experience
3+ years direct sales or marketing experience

Education Level

Bachelor's degree in Business or a related field

Salary/Compensations

$92,600.00 - $142,600.00

Benefits

Competitive Benefit Package
Paid Company Holidays
Paid Vacation
Volunteer Time
Learning & Development Opportunities
Kenvuer Impact Networks

About the Company

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Equal Opportunity

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.