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About the Role
As a Social Media Manager at vly, you will be the creative force behind our brand's online presence, elevating our community on platforms like Instagram and TikTok. You will create engaging organic content, identify emerging trends, and collaborate with the performance team to drive conversions.
Responsibilities
- Elevate organic social media presence and actively build the community.
- Write scripts, implement creative storytelling, and produce organic content independently for Instagram, Facebook, and TikTok.
- Manage a working student and coordinate content production for product launches and campaigns.
- Develop and manage the content plan, optimizing formats based on key metrics like reach and engagement rate.
- Continuously monitor social media trends, identify viral formats, and implement them quickly, including AI-assisted creation.
- Support on-site execution for advertising shoots, both in front of and behind the camera.
- Collaborate with the Community Manager and conceptualize creator content for organic channels.
Requirements
- 3+ years of experience in Social Media & Content Creation, ideally in D2C, E-commerce, or FMCG.
- Proven track record of building and scaling organic social media channels with a focus on reach, engagement, and community building.
- Strong organizational skills to manage projects and launches, including experience guiding working students or junior team members.
- Proficiency in fast-paced content editing and creation using tools like CapCut, Canva, and modern AI tools.
- Expertise in camera operation and understanding of effective techniques.
- Exceptional creativity and trend-spotting abilities on platforms like TikTok and Instagram.
- A strong sense of visual design, typography, and aesthetics aligned with brand identity.
- Passion for the health-oriented food industry and comfort in an ambitious scale-up culture.
- Open and proactive communication style.
- Very good German and good English language skills (C1 level).
Skills
- Social Media Strategy
- Community Building
- Content Creation
- Video Editing
- Graphic Design
- Trend Analysis
- AI Tools
- Influencer Marketing
- Performance Marketing Collaboration
- Content Planning
- KPI Reporting
- Camera Operation
- Storytelling
- CapCut
- Canva
Location
- Berlin
Work Type
- Hybrid
- On-site (at least 50% of working time)
Experience Level
- 3+ years
Benefits
- Opportunity to drive the transition from animal to plant-based proteins.
- Engage in a dynamic industry with growing importance of health and plant-based alternatives.
- Strong team spirit with regular team events and offsites.
- Daily freshly cooked team lunch.
- Subsidies for public transport (BVG / Deutschland-Ticket) and fitness memberships (USC).
- Modern equipment (Mac/Windows) and individual coaching opportunities.
- Access to the FoodTech community with events and networking.
- Unlimited vly products ('vly-Flatrate').
About the Company
- vly is an innovative FoodTech startup from Berlin revolutionizing the food industry with healthy, plant-based milk alternatives.
- Our products, made from pea protein and unique ingredients like fava bean protein yogurt, contain less sugar and more protein, have won awards, and are available nationwide.
- We aim to bring our social media presence to the next level.