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About the Role
Category Communications is seeking a dynamic and visionary Account Manager to lead client strategies, craft compelling stories, and redefine industry categories. This role is ideal for individuals who thrive in fast-paced environments, excel at building client relationships, and are eager to push the boundaries of communication.
Responsibilities
- Develop and execute advanced PR strategies aligned with clients' overarching business objectives.
- Provide strategic counsel to clients, demonstrating a deep understanding of industry trends and best practices.
- Lead and nurture client relationships, serving as the primary point of contact for strategic discussions.
- Ensure a comprehensive understanding of clients' evolving needs and business landscape.
- Oversee the preparation and review of all client materials, including communication strategies, key messaging documents, social strategies and reports, maintaining a standard of excellence.
- Ensure error-free and compelling content that aligns with clients' communication goals.
- Build and maintain high-level relationships with media and influencers, leveraging connections to amplify client messaging.
- Stay ahead of media landscape changes and proactively adapt strategies to meet evolving industry dynamics.
- Manage and lead a team of PR professionals, delegating tasks, providing coaching, and guiding junior team members.
- Foster a collaborative team culture, encouraging continuous learning and skill development.
- Lead the account team to ensure projects are executed on time and deliver desired results.
- Effectively manage both client and internal teams, providing strategic direction and oversight.
- Offer innovative solutions to address client challenges and contribute to the development of new business strategies.
- Manage, motivate, and mentor junior staff, identifying and addressing their unique needs for skill development.
- Contribute to the professional growth of team members through personalized coaching.
- Contribute to Category Communications’ collaborative team culture, fostering an environment of creativity and excellence.
- Stay curious and informed about the Category, keeping abreast of industry trends, news, and best practices.
- Attend industry-related events for PR/Marketing and clients' industries to stay connected and informed.
- Support new business development efforts, contributing insights and expertise to pitches and proposals.
- Actively participate in building and expanding the agency's brand and client portfolio.
Requirements
- 7-10+ years experience in the public relations industry, agency experience is preferred.
- Demonstrated track record of developing trusted client relationships that turn into organic and new business.
- Previous experience managing and training team members.
- Successfully executed earned media programs that have landed top tier coverage.
- Curious mindset with a sharp level of strategy to execute media relations, corporate communications, crisis communications and thought leadership programs.
- Excellent writing skills and an eye for a new media angle.
- Highly organized with an acute attention to detail.
- Connected network and key relationships across media and influencers.
- Passionate about the business world with a focus on technology, finance and real estate.
- Great communication skills, both written and verbal.
- Relationship-centric approach to clients, team and media.
- Ability to celebrate wins and learn from mistakes.
Skills
- Public Relations
- Media Relations
- Corporate Communications
- Crisis Communications
- Thought Leadership
- Client Relationship Management
- Team Leadership
- Mentorship
- Strategic Planning
- Content Creation
- Social Media Strategy
- Influencer Marketing
- Event Planning
- Business Development
Location
- Toronto, ON
- Greater Toronto Area, ON
Work Type
- Permanent Full-Time
- Hybrid
Experience Level
- 7-10+ years
Salary/Compensations
- $100,000 - $130,000
- Bonus structure based on company performance
Benefits
- Comprehensive Health and Medical Benefits
- Access to industry-leading business advisors for career planning and coaching
- Hybrid work environment
- Industry-leading vacation policies (minimum 4 weeks)
- Monthly curiosity fund for upskilling, hobbies, or wellness activities
About the Company
- Category Communications is a forward-thinking public relations agency focused on collaborating with industry changemakers and founders.
- The agency provides strategic communication solutions that drive real business impact.
- Services include media relations, thought leadership, social media management, influencer marketing, event planning, and crisis communications.
- Category Communications emphasizes curiosity, clarity, connection, and care in its communication strategies.
Equal Opportunity
- Category Communications is an equal-opportunity employer.
- We celebrate diversity and are committed to creating an inclusive environment for all employees.