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About the Role
Probabl is seeking a Marketing Manager to own pipeline creation and growth for its Enterprise segment. This role involves setting the enterprise marketing and pipeline strategy, managing the Growth Acquisition Manager, and collaborating with content creators to ensure consistent messaging and high-quality content for enterprise campaigns.
Responsibilities
- Own the Enterprise segment's pipeline targets, funnel design, and forecasting.
- Determine channel mix and budget allocation across paid, organic, and event-driven acquisition.
- Manage and optimize inbound and outbound lead flow for the Enterprise segment.
- Set up and maintain nurturing sequences and marketing automation workflows.
- Build and maintain dashboards tracking Enterprise pipeline volume, conversion rates, and channel attribution.
- Set priorities, targets, and review performance against pipeline goals.
- Ensure campaign deliverables align with segment strategy and positioning.
- Act as the escalation point for acquisition-engine decisions.
- Define marketing campaigns for the Enterprise segment, with messaging calibrated to priority verticals.
- Coordinate with the Communications Manager and brief the external agency and freelancers on segment-specific assets.
- Coordinate campaign calendars and brief collaborators on upcoming product launches, events, or messaging priorities.
- Use LinkedIn Sales Navigator to inform campaign targeting and sales prioritization.
- Align with the Communications Manager on shared enterprise messaging and persona reference.
- Agree on single ownership of shared channels with the Communications Manager.
- Sequence enterprise campaign launches with the Communications Manager's press and narrative timeline.
- Report Enterprise segment pipeline, campaign performance, and KPIs to the CRO.
- Feed win/loss signals and objection patterns back into segment targeting and enterprise messaging.
Requirements
- Bachelor's or master’s degree in Business, Marketing, or a related field.
- 4 to 6 years of experience in enterprise B2B marketing, demand generation, or growth marketing.
- Experience within enterprise SaaS or a regulated-industry context.
- Experience marketing to large corporate groups (banking, insurance, energy, telecoms, or industrials).
- Prior experience managing or mentoring at least one direct report.
- Experience coordinating with or briefing an external marketing agency and other content creators.
- Prior exposure to complex, multi-stakeholder enterprise sales cycles is a plus.
- Familiarity with enterprise Data/AI/ML topics and the ability to engage credibly with Chief Data Officer, Chief Data & Analytics Officer, and CTO-level stakeholders are considered a strong plus.
- Experience in an early-stage or scale-up environment where the enterprise acquisition function had to be built from scratch will be looked upon favorably.
- Exposure to selling into or around ML platform and data governance tooling as context for competitive positioning.
- Experience working across international markets, particularly Europe and North America, is also welcome.
- Submit your resume, a cover letter, and a link to your portfolio.
- Participate in a 1st interview (30 mins) with the Hiring Manager.
- Participate in a 2nd interview (30 mins) with a member of Probabl’s Product or Sales team.
- Complete a take-home assignment that will involve a 15 minute presentation.
Skills
- B2B acquisition funnels
- Enterprise lead lifecycle management (Lead → MQL → SQL → pipeline)
- Setting and owning targets across the funnel
- SEO optimization
- GEO optimization
- Marketing automation platforms
- CRM platforms
- Paid acquisition channels for enterprise audiences (LinkedIn, Google Ads)
- LinkedIn Sales Navigator
- Web analytics tools (Google Analytics, Amplitude, or equivalent)
- Product analytics tools (Google Analytics, Amplitude, or equivalent)
- English proficiency (written and oral) at a professional level
- French is a plus
- Scientific rigor
- Intellectual openness
- Strong open-source ethos
- Operationally sharp
- Growth-minded
- Self-disciplined
- Agile and fast-moving environment
- Maturity to manage a direct report
- Hands-on with pipeline strategy
Location
- Paris, France (headquarters)
Work Type
- Hybrid
- Minimum 2–3 days per week on-site
Experience Level
- 4 to 6 years of experience in enterprise B2B marketing, demand generation, or growth marketing
Education Level
- Bachelor's or master’s degree in Business, Marketing, or a related field
About the Company
- Probabl is the company behind scikit-learn, the world's most widely used machine learning library, with over 200 million downloads per month and growing 100% year-over-year.
- We build the system data scientists need to capture AI's productivity gains and innovations in the Tabular Data space without compromising confidence a predictive model demands.
- Our product, Skore, works with any AI provider, any ML framework, and any compute platform.