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About the Role
The Insights and Analytics team within Digital First empowers customers to achieve their business and marketing objectives by providing data-driven bases for decision-making. The team uses business acumen and storytelling skills to partner with stakeholders and support transformation in a changing market. They leverage Google's internal and external market data to uncover actionable insights, driving informed decision-making and fostering growth for customers and Google.
Responsibilities
- Conduct comprehensive bespoke analyses for high-priority customers to uncover hidden opportunities to optimize online advertising ROI.
- Consult with clients, clearly presenting data-driven insights and recommendations aligned with business goals.
- Develop compelling insights and narratives to influence clients.
- Streamline processes and leverage AI to deliver insights at scale.
- Work seamlessly with teams and stakeholders to drive successful outcomes for clients.
- Empower internal stakeholders and clients by democratizing insights and delivering training on interpreting data.
Requirements
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, consulting, data analytics, advertising sales, digital media and marketing, or financial analysis.
- Experience translating data into business recommendations.
- Experience creating and delivering appealing insights-based presentations or business cases with clear recommendations aligned with customer objectives.
- Experience in data analyses and visualization (Google Sheets and Slides).
- Experience with scripting (Google SQL).
- Experience with Dashboard development (Looker Studio).
- Experience leveraging AI for analytics.
- Advertising experience from either the advertiser, agency or other media owner side.
- Experience and ability to work closely with multiple stakeholders and cross-functional teams.
- Ability to influence key stakeholders (internally and externally) across all levels.
- Ability to communicate in German fluently to support a client-facing role.
Skills
- Media analytics
- Consulting
- Data analytics
- Advertising sales
- Digital media and marketing
- Financial analysis
- Data visualization
- Google Sheets
- Google Slides
- Google SQL
- Looker Studio
- AI for analytics
- Stakeholder management
- Cross-functional team collaboration
- Influencing
- German language proficiency
Experience Level
- 5 years of experience
Education Level
- Bachelor's degree
Salary/Compensations
- €98000 - €100000 (EUR) + 40% bonus target
Benefits
- Learn more about benefits at Google [https://www.google.com/about/careers/applications/benefits/].
About the Company
- Digital First, a sector within DE LCS, is home to a variety of customers, from Travel to Media and Entertainment and many digital players.
- Our mission is to drive the success and sustainable growth of our Digital First customers through innovation and a customer-first mindset.
- Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies.
- We continuously challenge how customers think about their business and how Google can support growth.
- We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more.
- As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.