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About the Role

The Managing Director of Marketing will lead the strategy and execution to attract prospective students and staff to our network while building a unified KIPP Texas brand. This role designs and executes comprehensive, data-driven marketing campaigns to build brand awareness, drive prospective family inquiry pipelines, achieve 100% student enrollment targets, and strengthen employer branding to attract top-tier instructional talent.

Responsibilities

Lead the development and implementation of student and staff marketing
Develop and execute an annual network-wide marketing plan aligned with organizational strategies and enrollment goals
Work with established media partner(s) to plan and place media buys across media markets to support Student Recruitment Campaign; drive execution of materials, which includes writing creative briefs, copywriting, and providing design direction
Track applicant acquisition costs and stay within designated ceilings
Manage the marketing and enrollment budget, optimizing spending across digital ads, community events, and creative collateral to maximize ROI
Collaborate with the Talent team to market career opportunities, elevating the network's profile as an employer of choice for educators
Lead brand campaigns that position KIPP Texas as a leader in education and a values-driven organization
Oversee brand identity and messaging across all digital, print, social media, and traditional advertising channels to ensure consistency and public trust
Serve as the point-person for developing, implementing and executing marketing initiatives and activities for KIPP Texas’ holistic brand
Create and execute an accountability system that measures KIPP Texas’ brand impression in each region
Analyze brand positioning and consumer insights by establishing baseline brand awareness metrics and developing system to improve and measure over time
Builds a strong and diverse team with an inclusive culture that leverages each team member’s strengths and ignites actions
Customizes onboarding practices to ensure each new team member is set up for success based on the unique responsibilities of their role
Manages and coaches direct reports toward operational excellence and long-term career growth
Establishes ongoing, regular cadence to facilitate collaboration, training and support of the team
Monitors team performance and goal progress to ensure alignment with annual goals

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing
7+ years of progressive marketing leadership experience, with at least 3 years in a multi-site education setting (Charter School Management Organization, Private School Network, or K–12 District)
Demonstrated success in student recruitment, digital sales/inquiry funnel management, and campaign ROI delivery
Hands-on experience with CRM systems (e.g., SchoolMint, HubSpot), Google Analytics, and paid digital ad platforms (Google Ads, Meta Business Suite)
Exceptional storytelling, written execution, public speaking, and crisis-response skills
Deep commitment to educational equity and choice in the K–12 public charter sector
Strong ability to turn complex analytics into actionable marketing adjustments
Proven resilience in a fast-paced, multi-campus environment while balancing competing, time-sensitive priorities
Demonstrated cultural competence in designing inclusive, multilingual marketing campaigns that resonate with diverse community demographics
The person in this position needs to be able to move about inside and outside the school throughout the workday
The candidate is expected to attend conferences, meetings and training sessions both virtually and in person within the Region
Reliable transportation is needed for travel between campuses
Ability to maintain emotional control under stress
Work with frequent interruptions

Skills

Marketing
Business Administration
Communications
Advertising
Public Relations
Student recruitment
Digital sales/inquiry funnel management
Campaign ROI delivery
CRM systems (e.g., SchoolMint, HubSpot)
Google Analytics
Paid digital ad platforms (Google Ads, Meta Business Suite)
Storytelling
Written execution
Public speaking
Crisis-response
Educational equity
Analytics
Marketing adjustments
Resilience
Cultural competence
Inclusive marketing campaigns
Multilingual marketing campaigns

Location

Austin
Dallas-Fort Worth
Houston
San Antonio

Work Type

Hybrid work

Experience Level

7+ years of progressive marketing leadership experience
at least 3 years in a multi-site education setting

Education Level

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations preferred or bachelor’s degree and three additional years of experience in marketing

Salary/Compensations

USD 130000 - USD 140000 - yearly

Benefits

Comprehensive medical, dental, and vision plans with coverage options for employees and their families
Competitive vacation and flexible paid time off (PTO) policies
Paid family leave
Flexible spending account or high-yield HSA
Employee assistance programs
Legal plans
LifeLock identity protection
Life insurance
Disability insurance

About the Company

KIPP Texas Public Schools is a free, public charter school network with more than 45 Pre-K - 12 schools across Austin, Dallas-Fort Worth, Houston, and San Antonio.
With over 30 years in Texas, we work together with our families and communities to prepare students for college, career, and beyond!
Our schools provide a high-quality, well-rounded education built on academic success and personal growth, where all students learn and thrive in a productive, safe, and joyful way!
As one of the earliest charter networks in Texas—founded in Houston in 1994 and operating as KIPP Texas since 2018—we hire dynamic, collaborative, and dedicated individuals with an unyielding belief that every child will succeed.
Join a Team and Family with an unwavering commitment to creating classrooms, offices, and communities rooted in academic success and joy.
If you are passionate about joining a mission-driven community that wants every child to "run to school," the KIPP Texas Team and Family is for you!
KIPP Public Schools is a national network of public charter schools that prepares students with the skills and confidence to create the future they want for themselves, their communities, and us all.
We are a network of 278 schools with nearly 16,500 educators and 190,000 students and alumni.

Equal Opportunity

KIPP Texas is an Equal Opportunity Employer.
KIPP Texas ensures equal employment opportunities regardless of race, creed, gender, color, national origin, religion, age, sexual orientation, or disability.
Any individual needing assistance in making an application for any opening should contact the Talent Team.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities.
Please tell us if you require a reasonable accommodation to apply for a job or to perform your job duties.
Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.