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About the Role
The Associate Director of Social provides strategic leadership and operational oversight for paid social accounts, focusing on driving campaign quality, guiding client relationships, and mentoring team members to ensure social media initiatives align with client business objectives.
Responsibilities
- Delegating and approving campaign strategy, forecasting, and measurement/testing plans.
- Serving as the ultimate escalation point for campaign launch, QA, data integrity compliance, and post-campaign analysis.
- Directing career development, coaching, and growth plans for direct reports.
- Overseeing team bandwidth, staffing efficiency, and workload utilization.
- Acting as the primary activation lead and key escalation point for senior client stakeholders.
- Building strong relationships with key media partners and internal teams.
- Resolving complex account or scoping issues independently.
- Driving process enhancements and best practice adoption across paid social workflows.
- Partnering with cross-functional and regional teams to identify new platform opportunities, share learnings, and showcase top-tier work.
Requirements
- Strong expertise in client communication, escalation handling, and paid social platform best practices.
- 2+ years of direct line-management experience.
- Proven ability to guide, mentor, and QA the day-to-day work of junior/mid-level team members.
- Experience managing nearshore or offshored teams in LATAM is a plus.
- Demonstrable experience in senior client-facing roles, serving as a primary point of contact, leading strategic client calls, and setting clear expectations.
- Deep, practical familiarity inside major paid social native platforms (LinkedIn, Meta, X/Twitter, TikTok, YouTube, Pinterest, etc.).
- Direct experience working inside platform back-ends, not just high-level oversight.
- Proven ability to track, manage, and optimize large-scale media budgets across multiple social platforms.
- Exceptional verbal and written communication skills with the confidence to drive high-level strategic conversations with senior client executives.
- Ability to act as the primary escalation point for campaign or platform issues, providing swift and thoughtful solutions under fast-paced agency timelines.
Skills
- Client communication
- Escalation handling
- Paid social platform best practices
- Line-management
- Mentoring
- QA
- Client-facing roles
- Strategic client calls
- Paid social native platforms (LinkedIn, Meta, X/Twitter, TikTok, YouTube, Pinterest)
- Platform back-end experience
- Budget management
- Verbal communication
- Written communication
- Problem-solving
Location
- Los Angeles
- San Francisco
- New York
- Chicago
- Atlanta
Work Type
- Hybrid
Experience Level
- Associate Director
- 2+ years of direct line-management experience
Salary/Compensations
- $75,000—$180,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- That's why we've adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Benefits may vary by office/country.