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About the Role
Support global marketing leadership in shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands. You will be responsible for the conceptualization, alignment, and management of global lifecycle journeys for leads and prospects across all communication channels, playing a key role in aligning strategy and execution globally. You will also collaborate with international colleagues on the localization of communications, focusing on personalization of customer experience.
Responsibilities
- Define and implement end-to-end lifecycle campaigns within CRM strategy for leads and prospects across different channels.
- Apply data-driven segmentation, personalization, and lifecycle frameworks, leveraging AI and dynamic content to drive engagement, conversion, and pipeline quality.
- Orchestrate all communication channels within lifecycle campaigns (email, SMS, WhatsApp, push, in-app), defining best practices to drive engagement.
- Partner with Brand and Creative teams to continuously improve CRM communications, running A/B tests and optimizations.
- Serve as the CRM partner to global marketing teams for allocated local markets, implementing aligned strategy and providing performance insights.
- Collaborate cross-functionally with Analytics, CRM Operations, Product, Pricing, and Brand teams.
Requirements
- 5+ years of experience in CRM, lifecycle, or digital marketing, ideally in prospect/lead nurture programs.
- Proven mobile channel expertise, including hands-on experience with email, SMS, Push Notifications, WhatsApp, or in-app messaging campaigns.
- Proficiency with CRM platforms (e.g. Iterable, Adobe, Braze, Bloomreach), data tools (e.g. Google Analytics, Tableau, Databricks), and CDP tools.
- Strong analytical skills and a data-driven mindset with confidence in building/interpreting performance reports.
- Excellent stakeholder management and communication skills in English.
- Globally collaborative approach.
- Familiarity with generative AI in marketing contexts.
Skills
- CRM
- Lifecycle Marketing
- Digital Marketing
- Lead Nurture Programs
- Lead Capture
- Nurture Flows
- Behavioral Triggers
- Conversion Optimization
- Email Marketing
- SMS Marketing
- Push Notifications
- WhatsApp Marketing
- In-app Messaging
- Iterable
- Adobe
- Braze
- Bloomreach
- Google Analytics
- Tableau
- Databricks
- CDP Tools
- Segmentation
- Personalization
- Machine Learning
- Reporting
- Analytical Skills
- Data-Driven Mindset
- Stakeholder Management
- Communication Skills
- Generative AI
Location
- New York
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $101,430—$124,200 USD
Benefits
- Competitive Salary & 401k company match
- Generous parental leave of 16 weeks
- PTO policy
- $0 monthly premium and other flexible health plans
- 85% discount on your subscription to HelloFresh
- Employee Resource Groups
About the Company
- HelloFresh Group is a mission-driven company operating in the food industry.
- We believe in diverse experiences and encourage individuals who may not meet every qualification but are enthusiastic about the role to apply.