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About the Role
Own and scale Google Ads and Meta Ads accounts end-to-end, turning budget into qualified homeowner leads. Act as a hands-on force multiplier across events, PR, social, and sales enablement, working closely with Growth, Sales, Product, and the first Marketing FTE.
Responsibilities
- Own and scale Google Ads and Meta Ads accounts end-to-end, including strategy, budget allocation, creative testing, and optimization against CAC and pipeline targets.
- Build and maintain landing pages and conversion tracking to ensure spend measurability.
- Develop reporting to connect marketing spend directly to sales revenue and inform strategic decisions.
- Launch tests quickly, discontinue ineffective strategies, and scale successful ones.
- Support trade fairs, events, PR outreach, social media marketing, and sales material production.
- Align performance measurement with marketing and sales revenue outcomes.
Requirements
- 3–5 years of hands-on performance marketing experience, with a strong focus on Google Ads and Meta Ads campaign management.
- Analytical and numbers-driven with the ability to build reports and make data-informed budget decisions.
- Basic experience organizing events, setting up landing pages, and implementing conversion tracking.
- Willingness to support across various marketing functions, including events, PR, and sales materials.
- C2-level German language proficiency.
- Working English language proficiency.
Skills
- Google Ads
- Meta Ads
- Performance Marketing
- Landing Page Creation
- Conversion Tracking
- Data Analysis
- Reporting
- Event Organization
- PR
- Social Media Marketing
- Sales Enablement
Location
- Berlin
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- Market-rate compensation
- Performance-based bonus
Benefits
- Attractive VSOP package
- 30 vacation days
- Deutschlandticket or Urban Sports Club membership
- Real ownership from day one
- Flat hierarchies
- Steep learning curve
About the Company
- Smalt is the AI-first backoffice and growth engine empowering skilled tradespeople to become entrepreneurs.
- We support craftsmen in starting and scaling their businesses by providing a digital backoffice, including setup, registration, offer creation, invoicing, documentation, talent retention, and revenue growth tools.
- Smalt is building the tech-first backbone to solve the labour productivity gap and create an abundance of craft entrepreneurs globally.
- Founded in 2023, Smalt has raised €12M from investors like General Catalyst and Owl Ventures.
- The company has achieved €4–5M+ in revenue and is rapidly expanding its partner network model.