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About the Role

As the National Digital Strategist, you will support the National Sales team in a client-facing role, developing and executing strategic digital and integrated campaigns. You will act as the team's digital subject-matter expert, bringing forward recommendations on packaging, targeting, measurement, and performance to ensure campaign success and revenue growth.

Responsibilities

Work closely with National Account Managers to understand advertiser objectives and present recommendations that drive revenue.
Support the pre-sale process by assisting with RFPs/proposals, sourcing research, and providing performance proof points.
Attend client/agency meetings to consult on digital strategy and support pitches.
Manage day-to-day digital campaign details post-sale, ensuring launch readiness, pacing, optimization, and delivery against KPIs.
Collaborate with internal stakeholders (Ad Operations, Programmatic, etc.) to ensure successful campaign launches.
Maintain understanding of privacy, industry standards, and digital trends.
Support internal stakeholders on digital product offerings and best practices.
Monitor and optimize live campaigns, analyze performance, and communicate insights and recommendations.
Identify and act on process-efficiency opportunities.

Requirements

2–5+ years of experience in digital advertising (inside sales, digital strategy, and/or ad operations), ideally supporting national accounts and/or the agency buying community.
Knowledge of the digital advertising landscape, including ad serving, brand safety, viewability, measurement pixels, and common third-party verification.
Experience with digital platforms and programmatic concepts (DSPs, SSPs, DMPs) and understanding of video, display, and mobile assets.
Strong written and verbal communication skills with comfort presenting recommendations to clients/agencies and collaborating across internal teams.
Aptitude for analytics: ability to interpret performance results, identify optimization opportunities, and translate data into actionable insights.
Strong ownership, interpersonal skills, and stakeholder management across Sales, Ad Operations, Programmatic, Revenue Management, and Product.
Ability to work in a fast-paced, deadline-oriented, client-focused environment.
Highly organized, detail-oriented, and proactive.
Proficient in MS Office and comfortable learning new systems.
Familiarity with Salesforce, AdBook/AdStore, and/or Google Ad Manager is an asset.

Skills

Digital Advertising
Digital Strategy
Ad Operations
National Accounts Support
Agency Buying Community Support
Ad Serving
Brand Safety
Viewability
Measurement Pixels
Third-Party Verification
DSPs
SSPs
DMPs
Video Advertising
Display Advertising
Mobile Advertising
Written Communication
Verbal Communication
Presentation Skills
Client Consultation
Internal Collaboration
Analytics
Performance Analysis
Optimization
Data Interpretation
Actionable Insights
Ownership
Interpersonal Skills
Stakeholder Management
Sales
Ad Operations
Programmatic
Revenue Management
Product Management
Fast-Paced Environment Management
Deadline Management
Client Focus
Organization
Detail-Orientation
Proactiveness
MS Office Proficiency
New System Learning
Salesforce Familiarity
AdBook/AdStore Familiarity
Google Ad Manager Familiarity

Location

Toronto

Work Type

Full Time
Hybrid

Experience Level

2–5+ years

About the Company

At Corus Entertainment, we’re shaping the future of media in Canada—home to the country’s biggest hits, most trusted news, and greatest value.
Our mission is simple: to create engaging content, connect with audiences wherever they are, and drive meaningful growth.
Guided by our values—Think Boldly, Make a Positive Impact, Win as a Team, and Own the Outcome—we bring creativity and collaboration to everything we do.
If you’re ready to make an impact, there’s a place for you at Corus.

Equal Opportunity

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities.
We want our workforce to reflect the full diversity of communities across Canada.
We are committed to providing an accessible experience for candidates of all abilities. Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at accessibility@corusent.com.