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About the Role
As the VP of Marketing at Ultra Records, you will play a critical role in setting the vision, strategy, and direction for innovative, data-driven and creative marketing across the Ultra Roster. You will oversee the marketing team, guide campaign strategy, approve budgets, and ensure marketing efforts are cohesive, measurable, and aligned with each artist's goals. You will work closely with artists and their teams — as well as with creative, digital, international, and A&R — to ensure their vision is integrated into all marketing efforts from conception to execution and will represent the marketing department in pitch meetings with potential new signings.
Responsibilities
- Lead the marketing department by contributing ideas, overseeing campaigns and guiding the team.
- Lead the development and execution of integrated marketing campaigns for singles, videos, and album releases across the Ultra Records roster.
- Drive artist development strategy in partnership with A&R, management, and creative teams — building long-term brand narratives alongside individual release campaigns.
- Create digital and social marketing strategies, leveraging platform expertise (Instagram, TikTok, YouTube, Meta, etc. ) to grow audiences, deepen fan engagement, and drive streaming demand.
- Work closely with DSP partners (Spotify, Apple Music, Amazon, TIDAL) to maximize editorial placement and promotional opportunities.
- Monitor and analyze key performance indicators including streams, playlist adds, social engagement, and audience growth — and adjust campaigns accordingly.
- Collaborate cross-functionally with radio, publicity, creative, and sync teams to ensure cohesive, high-impact releases.
- Manage relationships with external partners including digital agencies, influencer networks, and content creators.
- Contribute to artist pitch meetings and internal business reviews with thoughtful, data-supported marketing perspectives.
- Manage marketing budgets efficiently, tracking spends against goals and reporting on ROI.
- Oversee the evaluation and adoption of new analytics tools and platforms (e.g., Melody IQ, Chartmetric, Luminate) as well as Sony’s internal data analytics tools.
- Oversee the marketing budgets across artist campaigns, approving all purchase order requests and allocating resources across paid media, tools, and partnerships to maximize ROI on fan acquisition and growth.
Requirements
- 7+ years of progressive marketing experience in the music industry, with a strong track record in recorded music campaigns and digital marketing.
- Broad knowledge of the contemporary music landscape and an ability to adapt strategy across genres and audiences.
- Extensive contacts and relationships in the electronic music industry.
- Skilled at artist-facing communication - you know how to build trust with talent and their teams.
- Strong digital and social instincts, with hands-on experience using platform tools and analytics to drive results.
- Comfortable being both creative and analytical — equally at home in a brainstorm and a performance dashboard.
- Experience managing budgets and working within cross-functional team structures.
- A natural collaborator with excellent communication skills and the ability to manage high volumes of competing priorities.
- Available to travel both domestically and abroad for meetings, music conferences and festivals.
Skills
- Digital marketing
- Data analytics
- Creative vision
- Team leadership
- Measurable business results
- Platform expertise (Instagram, TikTok, YouTube, Meta)
- DSP partnerships (Spotify, Apple Music, Amazon, TIDAL)
- Key performance indicator analysis (streams, playlist adds, social engagement, audience growth)
- Cross-functional collaboration
- Budget management
- Analytics tools and platforms (Melody IQ, Chartmetric, Luminate)
Location
- NY
Work Type
- Full-time
Experience Level
- 7+ years of progressive marketing experience in the music industry
Salary/Compensations
- $140,000—$160,000 USD
Benefits
- Inclusive, collaborative and global community
- Modern office environment designed to foster productivity, creativity, and teamwork
- Attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development
- Time off for a winter recess
About the Company
- Sony Music Entertainment has played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.
- Ultra Records has been in the forefront of electronic music for over three decades. Over the years, it’s been home to the most renown artists in the genre, including: Benny Benassi, Black Coffee, Calvin Harris, David Guetta, deadmau5, Deorro, Gordo, Kaskade, Kygo, MK, Sofi Tukker, Steve Aoki, Tiesto and many more.
Equal Opportunity
- Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.