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About the Role
Bamford Collection is seeking a creative and data-driven SEO Manager to lead organic growth strategies across its luxury lifestyle brands, Daylesford Organic, Bamford, and Daylesford Stays. This role involves developing and executing SEO strategies, improving visibility on AI platforms, and collaborating with internal teams and external developers to drive business growth.
Responsibilities
- Develop and execute a comprehensive search engine optimisation strategy to drive organic growth, increase business visibility and overall conversion across the Bamford Collection.
- Develop strategies to maximize brand visibility, citation share and product recommendations across AI search platforms.
- Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases to further optimise PLPs, PDPs, journals and blogs.
- Optimise website content, meta tags, headers, and URLs to improve search engine rankings.
- Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
- Execute link-building activities to ensure quality backlinks from reputable sources.
- Conduct SEO audits, competitive analysis, and benchmarking to identify opportunities for improvement.
- Work closely with internal teams—content, design, and product—to ensure optimal content performance and seamless integration with marketing campaigns and create high-quality, keyword-reach content.
- Stay updated with the latest search engine algorithm changes and industry trends to adapt SEO strategies accordingly.
Requirements
- 5+ years of experience in SEO, preferably within wellness and lifestyle brands or D2C eCommerce.
- Strong technical SEO knowledge, with experience in Magento preferred.
- Proven ability to work cross-functionally and collaborate with colleagues across different functions.
- Strong project management skills and keen attention to detail.
- Data-driven mindset with a strong understanding of SEO analytics and reporting.
- Creative thinking and problem-solving skills to drive organic growth.
- Excellent written and verbal communication skills.
- Experience managing senior stakeholders and presenting insights effectively.
- Ability to multitask and thrive in a fast-paced, dynamic environment.
Location
- South Kensington, London
- Daylesford Farm in Gloucestershire
Work Type
- Based in the office
- 40 hours per week
Experience Level
- 5+ years of experience in SEO
Salary/Compensations
- £45,000-£50,000 per annum
Benefits
- Discounts on products, treatments, and dining experiences from day one.
- Local gym discounts
- Padel Discount
- Electric Car Scheme (subject to criteria)
- One paid volunteering day per year
- Subsidised private medical insurance through Bupa
- Pension Scheme: Employee contributes up to 9%, employer contributes up to 4.5%
- Life Assurance: Equivalent of up to a year of annual salary
- Employee Assistance Programme for 24-hour mental health support
About the Company
- The Bamford Collection is a group of consciously minded lifestyle brands committed to nourishing and nurturing people and planet.
- What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too.
- The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.
- We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.
- We are more than a group of businesses striving to make a difference. We are a way of life.