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About the Role
Code and Theory is seeking a Senior Director to lead the operating model for marketing planning, execution, measurement, and improvement within large enterprises. This role requires transforming how organizations structure and utilize AI and data in marketing workflows, with a focus on practical application within the client's existing technology stack.
Responsibilities
- Map the full marketing lifecycle end-to-end and diagnose where the current model breaks.
- Design the target-state operating model and governance layer.
- Reinvent the campaign and content supply chain end-to-end.
- Retro-engineer existing marketing workflows into AI-powered pipelines.
- Configure and integrate marketing platforms against real brand and channel requirements.
- Wire new pipelines into the existing stack.
- Design human-in-the-loop patterns that keep marketing judgment, brand compliance, and privacy review in the workflow.
- Own VP-to-C-suite relationships across the CMO, marketing operations lead, and data/MarTech lead.
- Translate between cross-functional agendas, constraints, and platform capabilities.
- Run executive workshops that convert strategic ambiguity into a roadmap.
- Train the marketing team and build the enablement and capability model.
- Convert proven engagements into reusable accelerators, methods, and thought leadership.
- Set the bar for what full-stack, AI-fluent, embedded delivery looks like in marketing.
Requirements
- 12-15 years across marketing operations, martech, consulting, or transformation delivery, with meaningful time spent both advising and building.
- Fluency in modern marketing execution.
- Track record of shipping in enterprise environments.
- Commercial instinct in shaping scopes, structuring pricing tied to outcomes, defending margin, and growing accounts through proof-driven expansion.
- Hands-on fluency across major martech stacks (Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium) with genuine depth in at least one.
- Working command of how martech stacks differ in architecture and tradeoffs; Adobe fluency is expected given partnership footprint.
- Working knowledge of the surrounding stack — CRM, CDP, DAM, data warehouse, identity resolution, consent management — plus fluency in LLMs, prompt design, orchestration, and automation tooling applied to marketing and audience workflows.
- Credibility with CMOs on brand strategy and growth, with marketing operations leads on execution and capacity, and with data and MarTech leads on architecture and integration.
- Bias toward shipping paired with systems thinking that can decompose a workflow into data, models, channels, quality gates, and human-in-the-loop steps that hold up at scale, and accountability to outcomes.
Skills
- AI-powered pipelines
- Marketing platform configuration and integration
- Martech ecosystems (Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Segment, Tealium)
- LLMs
- Prompt design
- Orchestration
- Automation tooling
- Brand strategy
- Growth marketing
- Marketing operations
- Martech architecture
- Integration
- Systems thinking
- Data analysis
- Privacy compliance
- Executive workshop facilitation
- Commercial strategy
- Partnership management (Adobe, Google, OpenAI, Anthropic)
Work Type
- Forward-deployed capacity
Experience Level
- Senior Director
- 12-15 years
Salary/Compensations
- $220,000 - $250,000
About the Company
- Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology.
- We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients.
- With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve.
- We have teams distributed across North America, South America, Europe, and Asia.
- The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Current, and TrueLogic.
- Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing.
- We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
- The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent.
- We’re always on the lookout for smart, driven, and forward-thinking people to join our team.