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About the Role

The Senior Marketing Manager will lead the development and execution of consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. This role is pivotal within the Marketing team and the wider UPI UK & Eire business, requiring experience across the full marketing mix to drive box office performance.

Responsibilities

Develop and implement industry-leading marketing campaigns for assigned Universal theatrical releases, ensuring delivery within budget.
Lead projects with significant strategic and/or financial impact.
Lead, mentor, and develop a team of two marketing professionals, overseeing workload, performance, and fostering a collaborative, high-performing culture aligned with business objectives.
Champion each assigned title internally and externally to ensure focus and visibility across teams and agencies.
Work closely with the Creative Services Manager and Global Creative team to deliver campaigns tailored to the UK market.
Brief and manage external agencies (creative and media) to ensure alignment with strategic positioning.
Project manage integrated campaigns across Publicity, Trade Marketing, Partnerships, Creative, and Data & Insights, ensuring timely and budget-compliant execution.
Manage social agency activity for allocated titles, ensuring consistent and engaging content throughout the campaign lifecycle.
Drive new initiatives and ideas that maximise ROI and box office performance.
Maintain expert knowledge of consumer behaviour, industry trends, exhibitors and the competitive landscape, sharing best practice across the marketing team.
Work with the Head of Marketing Campaigns & Media and Marketing Director to identify efficiencies and deliver best-in-class campaigns.
Develop fully integrated marketing plans for each assigned release, including clear communication strategies, defined target audiences, and media plans.
Ensure all marketing strategy documents are accurate, well-drafted, and maintained within planning systems.
Monitor and evaluate campaign performance against objectives.
Leverage internal and external data sources to optimise campaigns and maximise box office performance.
Define territory-specific insights and incorporate learnings into campaign strategies.
Share key insights across teams to inform strategic decisions.
Utilise test-and-learn opportunities from media activity and disseminate findings to relevant stakeholders.
Manage the budget for each assigned project or theatrical release.
Ensure delivery within the agreed P&L budget while achieving the optimal balance between cost efficiency and quality for all activities.
Maintain oversight of direct report budgets, ensuring expenditure remains on track and aligned with agreed plans and targets.
Host regular team updates to encourage fresh, relevant ideas, ensure campaigns evolve in line with release expectations, and maintain strategic alignment.
Provide regular updates to the Head of Marketing Campaigns & Media.
Collaborate with EMEA and HO teams to share ideas and deliver campaign updates; attend cross-territory meetings as the UK representative and circulate key notes to relevant departments.
Represent Universal Theatrical at company launches and relevant events as required.
Attend company conferences and meetings as needed to represent the UK theatrical team.
Communicate and liaise with production companies and filmmakers during campaign planning, as required.
Monitor paid media performance across major digital platforms to ensure delivery against audience targets and KPIs.
Partner with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs.
Oversee regular digital reporting and measurement against defined KPIs.
Manage social agency briefing, approve content calendars, and ensure tone and assets align with campaign objectives.
Incorporate intelligent data collection and reuse across Universal’s digital estate.
Work closely with Publicity to execute influencer and content creator strategies.
Leverage the latest social media trends to ensure creative content effectively engages target audiences.
Collaborate with the Creative Services Manager, Head of Marketing Campaigns & Media, and Global Creative team to develop creative campaigns and communication strategies.
Adapt, develop, and implement creative campaigns for each assigned release.
Ensure all communications across functions remain on strategy and within brand guidelines.
Provide clear written briefs to all appointed agencies, outlining expectations and deliverables.
Proactively manage agencies to deliver high-quality plans and materials.
Work with the Creative Services Manager to maintain a balance between cost efficiency and quality.
Partner with the Publicity, Exhibitor Marketing, Brand Partnerships and relevant EMEA teams to ensure full integration throughout campaign planning and execution.
Collaborate with the relevant departmental leads to maintain strategic alignment across all activities.
Identify and recommend fresh, strategic ideas to enhance each campaign.
Proactively share examples of innovative marketing - both tactical and strategic - to inspire new thinking within the team.
Organise and lead creative kick-off brainstorms for each film to generate tailored ideas aligned with objectives and subject matter.
Collaborate with the Senior Manager, Special Projects, Events & Experiential to deliver impactful activations that maximise ROI.

Requirements

Excellent knowledge of all aspects of the marketing mix; ability to devise and execute innovative marketing campaigns.
Demonstrated theatrical marketing experience coupled with a track record of achievement.
In-depth understanding of digital marketing with extensive experience delivering social media campaigns and managing social agencies.
Strong team player with ability to build and maintain relationships both internally within the organisation and externally.
Excellent communication skills (both oral and written) coupled with excellent presentation skills.
Excellent planning and organisational skills with the ability to work to tight deadlines in a fast-paced environment.
Demonstrated experience of working within a dynamic and fast paced demanding environment.
Excellent knowledge of the theatrical market and landscape.
Experience with creative development.
Agency management experience.
Line management experience.

Skills

Marketing campaigns
Marketing strategy
Creative development
Media planning
Digital marketing
Social media marketing
Audience insight
Budget management
Agency management
Cross-functional coordination
Project management
Market analysis
Consumer behaviour analysis
Team leadership
Communication
Presentation skills
Planning and organisation
Innovation

Location

London, UK

Work Type

Full-time

Experience Level

Senior

About the Company

NBCUniversal is one of the world's leading media and entertainment companies, creating world-class content distributed across film, television, and streaming, and brought to life through global theme park destinations, consumer products, and experiences.
We own and operate leading entertainment and news brands including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock.
We produce and distribute premier filmed entertainment and programming through powerhouse film and television studios like Universal Pictures, DreamWorks Animation, Focus Features, and the Universal Studio Group banner.
We operate industry-leading theme parks and experiences worldwide through Universal Destinations & Experiences.
NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work.
We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities.
We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Equal Opportunity

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].