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About the Role
As Marketing Manager, Go To Market (Eye), you will own a dynamic category for the US business, focusing on holistic activation plans and go-to-market planning and execution. You will leverage competitive trends, business analytics, and process management to build category understanding and drive growth, leading strategy, execution, and cross-functional collaboration to deliver share growth and impactful brand experiences.
Responsibilities
- Serve as the expert in the Eye category, translating consumer insights, market analysis, and competitive intelligence into strategies that drive growth.
- Lead cross-functional partners to develop strategies that expand core and new product lines, increasing share, sales, and profit.
- Partner with Finance, Sales Planning, Demand, and other cross-functional partners to align monthly variances between budget, forecast, and demand.
- Partner with cross-functional teams to develop and execute holistic commercialization and activation strategies and ensure excellence in execution.
- Partner with Sales and Trade Marketing to strengthen brand presence at major retailers.
- Brief internal teams on activation plans and ensure alignment across channels.
- Lead the end-to-end display development process for RCC, Tools, and Almay, collaborating with Trade, Creative, and Structure teams.
- Ensure consistent, compelling brand messaging across in-store displays, walls, retail environments, and eCommerce platforms.
- Partner with Retail Experience to deliver impactful in-store graphics and messaging aligned with brand priorities.
- Partner with Digital / eCommerce teams to adapt innovation toolkits and activation programs for retail.com and Amazon, ensuring digital assets are cohesive with in-store executions.
- Establish KPIs and track performance to measure program success.
- Own performance tracking, reporting, analysis, and forecasting for the Eye segment.
- Build and manage trackers, collaborating with sales, creative, and production teams.
- Lead and present monthly business and brand reviews, translating data into insights that tell the story of what is happening on the business and how we drive change.
- Develop and manage the Eye category budget.
- Partner with Finance to understand P&L impact.
Requirements
- Bachelor’s degree required; MBA preferred.
- Minimum of 5 years of experience in brand marketing (operational preferred over innovation), omnichannel communications experience a plus.
- CPG experience strongly preferred, beauty is a plus.
- Strong understanding of retail environments, eCommerce platforms, and consumer behavior.
- Proven ability to manage cross-functional projects and timelines.
- Candidates must be legally authorized to work in the United States without current or future visa support.
Skills
- Strategic thinker with strong analytical and problem-solving skills.
- Excellent presentation, verbal, and written communication abilities.
- Project management expertise with extreme attention to detail.
- Ability to manage multiple priorities in a fast-paced environment.
- Collaborative team player who thrives in a matrixed organization.
- Passionate about delivering best-in-class brand experiences.
- Proficiency in Microsoft Office; experience with Power BI, Circana, or Nielsen data a plus.
Location
- New York
Work Type
- Hybrid
Experience Level
- 5 years of experience in brand marketing
Education Level
- Bachelor's degree
- MBA preferred
Salary/Compensations
- $100,000 - $130,000 / year
Benefits
- Medical, dental, and vision benefits
- Company-paid basic life insurance policy
- Company-paid short-term disability insurance
- Long-term disability
- Supplemental life insurances
- Flexible spending accounts
- Critical illness insurance
- Group legal
- Identity theft protection
- 401k Retirement Savings Plan
- 3 weeks of vacation
- Twelve paid holidays
About the Company
- At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
- Breaking beauty boundaries is in our company’s DNA.
- Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour.
- Elizabeth Arden made waves as a woman-led beauty company in the 1920s.
- In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
- Today, Revlon resiliently continues its legacy as a leading global beauty company.
- Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels.
- These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
- We honor our heritage, embrace change, and applaud diversity.
- We champion our employees and celebrate our consumers.
- We are Revlon, together, transforming beauty.
Equal Opportunity
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