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About the Role

As a Marketing Automation & AI Lead at Atotech, an MKS brand, you will drive the strategy, optimization, governance, and adoption of the global marketing technology ecosystem. You will lead initiatives to improve marketing efficiency, customer engagement, lead management, data quality, and digital customer journeys through automation, AI, and connected technologies. This role combines marketing technology leadership, automation strategy, AI enablement, data governance, and cross-functional project management.

Responsibilities

Develop scalable workflows for lead capture, enrichment, segmentation, nurturing, scoring, routing, lifecycle management, and campaign follow-up.
Design, build, and optimize marketing automation programs to improve lead generation, lead nurturing, customer engagement, conversion rates, and campaign performance.
Reduce manual processes and improve marketing efficiency, consistency, scalability, and data quality through automation.
Lead the development, execution, and continuous improvement of marketing automation and MarTech strategy and roadmap.
Own and optimize the marketing technology ecosystem, ensuring platforms deliver business value, scalability, reliability, and operational efficiency.
Drive automation initiatives to improve lead management, digital customer journeys, campaign execution, reporting, and marketing operations.
Establish governance standards for marketing platforms, data structures, data pipelines, campaign setup, documentation, permissions, and user adoption.
Ensure effective integration and synchronization between marketing automation, CRM, websites, analytics, event platforms, content tools, and other business applications.
Evaluate, implement, and govern AI-powered marketing technologies, including content generation, personalization, workflow automation, audience insights, chatbots, and conversational AI solutions.
Manage platform adoption or migration, user onboarding, training, documentation, and change management initiatives across global teams.
Develop reporting frameworks and performance measures that demonstrate marketing effectiveness, platform adoption, and business impact.
Manage relationships with software vendors, implementation partners, and technology providers, including licensing, delivery, and service quality.
Monitor industry developments and emerging technologies to identify relevant opportunities for innovation and continuous improvement.
Improve alignment between Marketing, Sales, and IT through connected technologies, shared processes, and consistent data management.
Implement AI-enabled solutions to improve productivity, personalization, campaign performance, customer engagement, and self-service experiences.
Develop and optimize AI-powered chatbots and conversational experiences to support lead capture, qualification, customer engagement, and routing.
Provide dashboards and insights to improve decision-making, funnel visibility, automation performance, and marketing outcomes.
Support global teams with platform expertise, governance, training, and practical best practices.

Requirements

Bachelor's degree in Marketing, Business, Information Systems, Digital Technologies, Computer Science, or a related discipline.
Proven track of experience in Marketing Automation, Marketing Operations, Marketing Technology, Digital Marketing, or a related role.
Hands-on experience with platforms such as HubSpot, Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Marketo, Eloqua, or comparable solutions.
Strong understanding of MarTech ecosystems, digital customer journeys, lead management processes, data flows, and platform integrations.
Experience designing and implementing automated workflows, lead nurturing programs, lifecycle models, and campaign automation initiatives.
Operational expertise in performance marketing platforms like Meta, TikTok or LinkedIn to driving ambitious revenue or lead generation targets.
Strong knowledge of marketing data management, data quality, governance, consent management, campaign attribution, and reporting frameworks.
Experience managing marketing technology implementations, integrations, optimization projects, and cross-functional stakeholders.
Experience evaluating, implementing, or governing AI-powered marketing tools, including chatbots, conversational AI, content generation, personalization, and workflow automation solutions.
Experience developing MarTech roadmaps, governance frameworks, operating standards, and user adoption programs.
Knowledge of APIs, middleware, webhooks, customer data platforms, analytics solutions, and integration tools.
Experience managing software vendors, implementation partners, licensing models, and technology budgets.
Ability to translate business requirements into scalable technology solutions, automated workflows, and operational processes.
Demonstrated ability to lead cross-functional initiatives and influence technical and non-technical stakeholders.
Strong presentation, training, documentation, and change management capabilities.
Strong analytical, problem-solving, project management, communication, and stakeholder management skills.
Ability to work effectively across multiple business functions, regions, and global teams.
Fluent English language skills, with the ability to communicate effectively with global stakeholders.
Experience with HubSpot or Salesforce, particularly marketing automation, lead management, campaign execution, reporting, or platform administration, is highly beneficial.
Experience working with Microsoft Copilot and Azure-based technologies in a marketing, automation, or business environment.
Hands-on experience with AI-enabled content creation tools such as HeyGen, Gamma, ElevenLabs, Canva, and Envato.
A background in scaling performance marketing across ASO, Search Marketing or Paid Social is highly valued.
Experience working with SAP systems and integrating SAP data or processes with marketing, CRM, or other business platforms.
A passion for technology and how it can deliver business value at scale.
Familiarity with enterprise AI governance, information security, data privacy, and responsible AI practices.

Skills

Marketing Automation
Marketing Operations
Marketing Technology
Digital Marketing
HubSpot
Salesforce Account Engagement (Pardot)
Salesforce Marketing Cloud
Marketo
Eloqua
MarTech ecosystems
Digital customer journeys
Lead management processes
Data flows
Platform integrations
Automated workflows
Lead nurturing programs
Lifecycle models
Campaign automation
Performance marketing platforms (Meta, TikTok, LinkedIn)
Marketing data management
Data quality
Governance
Consent management
Campaign attribution
Reporting frameworks
AI-powered marketing tools
Chatbots
Conversational AI
Content generation
Personalization
Workflow automation
APIs
Middleware
Webhooks
Customer Data Platforms (CDP)
Analytics solutions
Integration tools
Vendor management
Project management
Cross-functional leadership
Stakeholder management
Presentation skills
Training skills
Documentation skills
Change management
Analytical skills
Problem-solving skills
Communication skills
Microsoft Copilot
Azure technologies
AI-enabled content creation tools (HeyGen, Gamma, ElevenLabs, Canva, Envato)
ASO
Search Marketing
Paid Social
SAP systems
Enterprise AI governance
Information security
Data privacy
Responsible AI practices

Location

Global

Work Type

Full-time

Experience Level

Lead
Senior

Education Level

Bachelor's degree

About the Company

Atotech, an MKS brand, is a global leader in specialized surface-finishing solutions.
MKS Inc. and its affiliates and subsidiaries (“MKS”) is an affirmative action and equal opportunity employer.
We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy-related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law.
Hiring decisions are based on merit, qualifications and business needs.
We conduct background checks and drug screens, in accordance with applicable law and company policies.
MKS is generally only hiring candidates who reside in states where we are registered to do business.
MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities.

Equal Opportunity

MKS Inc. and its affiliates and subsidiaries (“MKS”) is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply.
We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy-related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law.
Hiring decisions are based on merit, qualifications and business needs.
We conduct background checks and drug screens, in accordance with applicable law and company policies.
MKS is generally only hiring candidates who reside in states where we are registered to do business.
MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities.