Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Director role.
Rezi rewrites your resume against CNA Insurance's job description. Free.
Tailor your resume to this Marketing Director role.
Rezi rewrites your resume against CNA Insurance's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Director posting at CNA Insurance — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Director posting at CNA Insurance — free, in seconds.
About the Role
The Marketing Director serves as a strategic marketing leader responsible for developing and executing integrated marketing strategies that advance business objectives, strengthen market positioning, and support profitable growth. This role translates business priorities into impactful marketing initiatives that enhance engagement, elevate CNA's brand, and create value, acting as a trusted advisor with market insights and strategic thinking.
Responsibilities
- Leads the development and execution of integrated marketing strategies that support business objectives, growth priorities, and market positioning.
- Serves as a trusted advisor to business leaders, providing strategic counsel on marketing opportunities, customer engagement, market trends, and go-to-market strategies.
- Translates business priorities and market insights into marketing plans that drive awareness, engagement, and business results.
- Partners with business, distribution, and marketing stakeholders to identify opportunities, address challenges, and develop solutions that support profitable growth.
- Leads the planning and execution of complex marketing initiatives, campaigns, and programs that advance strategic priorities and strengthen brand visibility.
- Leverages insights to inform strategy, uncover opportunities, and enhance marketing effectiveness.
- Establishes performance measures and evaluates program effectiveness, using data and insights to optimize marketing investments and improve outcomes.
- Builds alignment across stakeholders and leads cross-functional teams to drive execution and deliver results in a complex environment.
- Contributes to the evolution of enterprise marketing strategy, helping ensure investments, resources, and programs support long-term business objectives.
Requirements
- Commercial insurance industry experience required.
- Demonstrated ability to develop and execute strategic marketing initiatives that support business objectives and drive measurable results.
- Strong understanding of integrated marketing, brand strategy, customer engagement, and go-to-market planning.
- Proven ability to influence and build credibility with senior leaders and stakeholders across the organization.
- Exceptional communication, presentation, and relationship-management skills.
- Strong analytical and strategic thinking capabilities, with the ability to translate data and insights into actionable recommendations.
- Ability to lead multiple complex initiatives simultaneously while balancing competing priorities.
- Experience building alignment across stakeholder groups.
- Strong business acumen and understanding of how marketing contributes to growth, customer engagement, and organizational success.
- Experience developing and executing strategic marketing programs that support business growth and market positioning.
- Experience partnering with senior leaders and managing complex, enterprise-wide initiatives.
Skills
- Integrated marketing
- Brand strategy
- Customer engagement
- Go-to-market planning
- Communication
- Presentation
- Relationship management
- Analytical thinking
- Strategic thinking
- Business acumen
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Minimum of ten years of progressively responsible marketing experience
- Leadership experience, including coaching, developing and motivating high-performing teams, preferred
Education Level
- Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience
Salary/Compensations
- $97,000 to $189,000 annually
Benefits
- Comprehensive and competitive benefits package to help our employees – and their family members – achieve their physical, financial, emotional and social wellbeing goals.
About the Company
- At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
- CNA utilizes AI-enabled technology during the recruiting process.
- CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process.